11 Nov 2020

Helping UK SMEs unlock the value of digital advertising

Today in collaboration with our client IAB UK, we've launched a tool to help UK SMEs unlock the value of digital advertising for their brand, products and services in order to drive more sales, raise awareness of their company and help them succeed.

In June 2020 IAB UK published a research piece "Powering Up". Drawing on evidence from nearly 1,200 UK SMEs, "Powering Up" explores how small businesses are using digital advertising, where they feel it excels and where more support is needed from the digital industry to help the market’s recovery in the wake of COVID-19.

Powering Up: Helping UK SMEs unlock the value of digital advertising

The tool was born out of one of the core pieces of feedback the research found being that SMEs need a tailored, interactive experience to help them discover why digital advertising is effective for reaching their customers and building brands.

The tool has two primary objectives:

Encourage SMEs who currently don’t invest in digital advertising to take their first steps
Empower SMEs who already spend on digital advertising to discover new channels and to use it more effectively

We continue to work with IAB UK on a rich roadmap of feature improvements for their website.

To find out more about the SME Tool, visit www.iabuk.com/poweringup/tool

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Working on-site at CRUK

We've been working with the team over at Cancer Research UK's head office for the past 12 months helping them build out core digital products with the ultimate aim of finding a cure for cancer faster.

Cancer Research UK is just one example of how we place technical leadership and development teams on-site, working as part of our clients' internal product teams to enable faster delivery.

If you'd like to find out more about how our "on-site teams" offering has helped Cancer Research UK, Foundry and BBC Goodfood please get in touch with Jonathan Smith, Managing Director on 0207 494 3554 or inhouseteams [at] catchdigital [dot] com (subject: I%27m%20interested%20in%20your%20in-house%20teams%20offering) (inhouseteams[at]catchdigital[dot]com)