11 Nov 2020

Helping UK SMEs unlock the value of digital advertising

Today in collaboration with our client IAB UK, we've launched a tool to help UK SMEs unlock the value of digital advertising for their brand, products and services in order to drive more sales, raise awareness of their company and help them succeed.

In June 2020 IAB UK published a research piece "Powering Up". Drawing on evidence from nearly 1,200 UK SMEs, "Powering Up" explores how small businesses are using digital advertising, where they feel it excels and where more support is needed from the digital industry to help the market’s recovery in the wake of COVID-19.

Powering Up: Helping UK SMEs unlock the value of digital advertising

The tool was born out of one of the core pieces of feedback the research found being that SMEs need a tailored, interactive experience to help them discover why digital advertising is effective for reaching their customers and building brands.

The tool has two primary objectives:

  • Encourage SMEs who currently don’t invest in digital advertising to take their first steps
  • Empower SMEs who already spend on digital advertising to discover new channels and to use it more effectively

We continue to work with IAB UK on a rich roadmap of feature improvements for their website. 

To find out more about the SME Tool, visit www.iabuk.com/poweringup/tool

20 Nov 2019

We're a "Top 100" agency

We're proud to announce that we've made it into the top 100 of The Drum’s annual Independent Agencies Census.

We've earned our 76th spot through winning some fantastic clients (some we can talk about, some we can't), growing our UX and strategy offering while creating exciting platforms for some of the UK's best known brands.

Jonathan Smith, Founder & Managing Director at Catch, said; "This is our 3rd time in recent years in a UK Top 100 list, and we couldn't be happier at this recognition for a great team effort. Being in The Drum’s annual census makes it all the more special as we're listed against other independent, owner-managed, agencies which we respect and admire"

The annual Independent Agencies Census is the most comprehensive study of its kind on UK marcomms firms. The Drum crunch two years’ worth of financial figures from agencies across the country to compare their performance on a range of financial metrics including turnover, turnover per head and gross profit.

Cameron Clarke, Deputy Editor at The Drum, said; “The Census is the definitive barometer of agencies' financial performance and it was pleasing to see an increase in agencies participating in our rigorous research process this year".

Head on over to The Drum to see the full list.

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