01 Dec 2021

Figma and our design process

When our design team made the move from Sketch to Figma in 2019, the tool showed promising features to help with our design process. 2.5 years later, it’s not even a fair contest anymore. Some of us use Figma all day every day, 5 days a week, it’s become so good we could even have a go during the weekends. 🤓 

2.5 years is a long time, and we’ve slowly but surely discovered every new feature, submenu and plugin Figma has to offer, always trying to make the most of it and make our process as smooth and consistent as ever. Now, how can a design tool make our lives so much easier you ask? Let me explain.

Auto layout and wireframing

It all starts with UX. Although we still love our Mural boards for workshops, we now create our wireframes exclusively in Figma.

On projects that are fully component-based, we start by creating all the different paragraph types and page headers, as part of our process of delivering platforms with Drupal.

The auto-layout feature has allowed us to focus on design first. Once components are set up, Figma can take the back seat and our designers can freely play around with layouts, making changes on the spot when exchanging with clients or users. This helps with the ideation process, as well as making sure consistency is kept throughout : even in UX, every component is an instance of a master component, on which changes affect all the different pages.

Variants & design system

As good as Figma is with wireframing, it really shines when creating the final product UI that will be handed over our own in house development team. The first step has always been creating a consistent and accessible design system, and Figma has made it easier than ever.

It is of course an amazing tool for creating libraries, grids, colour and text styles. But some features have allowed us to take our game to the next level when creating all sorts of components: CTAs, inputs, dropdowns, tabs and many more.

The first is one we've already mentioned, Auto-layout. It has become the default way to build any component of a design system, so that we never have to worry again about resizing, padding, margins. But when the Variants feature dropped over a year ago, this took things to the next level. Each state/screen size/colour of a component can leave under the same master component, as variants. This allows for much cleaner and tidier libraries, as well as allowing us to quickly change between variants when putting screen together. Oh, and it's also a game changer for prototyping, but more on that later...

Constraints, auto-layout & components

Once those design system foundations have been put together, our team can start looking at designing bigger components (called organisms in an atomic design system). And once again, by combining the use of auto-layout, variants and constraints, we are able to build responsive, adaptive and consistent components, ready to be mocked up with any content, in any situation.

This allows us to communicate behaviours in function of screen width to Front-End developers, as well as allowing us to quickly and automatically mock up those components in any situation, without having to worry anymore about manually updating the component’s height when adding a lot of text for example (yes, this was how it was done not so long ago 👀).

Overall, we now have design systems with components that adapt to their content, can easily switch between states and overall makes having a consistent and well built UI simpler than ever. Yes, it’s a game changer.

Interactive variants & prototyping

Once the designs are complete, the last part of our UI process is to create prototypes of components with complex behaviours. This helps communication with Front-End developers, sharing information about micro-interactions, transition animations - does the transition appear with a fade-in? Appear instantly? Should motion easing be applied to it? These are elements that will help the user’s interactions with UI elements, lead the eye to the next element, help with decisions. It’s finessing, but eventually makes the difference between a journey that feels smooth and one that can feel confusing at times. This makes prototypes a tool of communication between designers and developers.

By making prototypes as close to the final product as possible, it will also help designers and clients to run testing sessions with users or internally. To either validate a solution or to ideate further on the user’s journey.

The introduction of the interactive variants feature in Figma has made this process much easier, and goes a long way into helping us prototype the most realistic interactions possible. It allows us to set interactions between master components that will affect all instances of the component in the prototype. This means pickers can each automatically have their own hover state for instance, and we also have been pushing the feature with the use of custom delay animations, to replicate the behaviour of a text input cursor. All together, this helps give prototypes a lot of realism, and replicate the feeling of using the final product.

Just over 5 years ago, designers would build screens and components in Photoshop. Then we moved to tools custom made for product design, starting with Sketch, and our workflow drastically improved. We have been using Figma for more than 2 years now, and we can’t wait to see what the future holds, test new tools, features, to bring designs closer to reality, users, clients, developers… 

No tool will be perfect, but we’re having more and more fun using them, that’s for sure.

28 Oct 2020

Future-proofing your tech stack

We recently completed a piece of digital consulting to help a global technology company understand best practices in terms of tech stacks for B2B organisations, upcoming consolidations in marketing software tools, and how their current tech stack needed to adapt to support their business goals.

Our work was organised into three parts:

1. Outlining of what the future technology stack of an advanced B2B company will look like, with a particular focus on CRM and Webshop items

2. Presenting an overview of what kind of developments and market consolidation of tools to expect in the coming years

3. Providing personalised recommendations on technology to integrate into the organisation's existing tech stack

Within the space of tech-enabled transformation, and its potential to positively impact B2B organisations, there are three main factors you should consider when adopting new digital tools. 

  1. The impact of a rapidly changing workforce

    • As the millennial workforce grows, the ability to adopt new tech and not shy away from automating tasks is more important than ever in attracting and retaining talent.

  2. Faster moving ecosystems of customers and suppliers

    • Adopting new tech is not only a factor among your potential workforce, but also among your users (expectations for high quality UX) and partners (“...they will prefer to engage and partner with innovative organisations”).

  3. Digital disruptors and the need to reimagine operations

    • The potential for an economic slowdown is a factor in favor of embracing new tech that supports your future business objectives and sets you apart from the competition.

Estimates suggest that B2B organisations could generate over $1 Trillion in value through embedding the use of digital technologies, analytics, and the Internet of Things into their operations. Simply put, the impact of smart investing should be considered by organisations who aim to be competitive in the market as more people are being convinced of its benefits.

Estimates suggest that B2B organisations could generate over $1 Trillion in value through embedding the use of digital technologies, analytics, and the Internet of Things into their operations.

Now, where to start? There are five main areas where digital transformation can be applied to enhance your organisation's productivity.

  1. Running the corporation
    1. Modernising finance function
    2. Optimising workforce (HR)
    3. Building scalable tech infrastructure (data security)
  2. Innovating and Developing Products/Services
    1. Updating business models with data 
    2. Enhancing R&D processes
  3. Making and Delivering
    1. Optimising procurement
    2. Improving forecasting capabilities
    3. Improving manufacturing and distribution outlets
  4. Selling
    1. Improving digital marketing performance
    2. Optimising the UX
    3. Adopting IoT updates at dealers and retailers
  5. Servicing 
    1. Managing customer demand
    2. Optimising and managing production
    3. Delivering high quality UX

While these areas have been isolated into five sections, and your needs as an organisation may not encompass all of these, studies have shown that 50% more value was generated by companies that took a comprehensive approach to transformation as opposed to those who focused solely on single technology improvements.

This means getting down to the core of your business needs. For example, mapping how the results of the technology, more than the technology itself, supports your overarching business strategy. 

And there’s no better time then now.

The above graph, taken from a McKinsey study entitled “Tech-enabled Transformation: A CEO’s guide to maximizing impact in industrials,” reveals a correlation between an updated and efficient tech stack and an increase in revenue, gross margin, and EBITDA (earnings before interest, taxes, depreciation, and amortization), relevant to the speed in which organisations adopted new technology.

Source: McKinsey Report, Tech-enabled transformation

Ultimately, an effective tech stack is in line with both business and user goals. Not just about what it can do for internal processes, but also how it can support the user. Bringing a user experience perspective to your strategy will help improve both sales and marketing performance

Below are three main areas where Catch can help guide you in this process:

1. Take inventory of your current tech-stack and identify opportunities for improvement

  • We’ve created an outline to walk clients through that includes a series of questions organisations must ask themselves if they want to find the best way to incorporate new technology into their processes. 

2. Mapping out both internal (employee experience) and external (user experience) user journeys to isolate areas for consolidation or addition of tools/services 

  • We bring an objective outlook to the table, which is key to unlocking the full potential of your digital transformation project. 

3. Securing buy-in across your organisation by showing examples of proven success

  • Digital transformation is as much about the technology as it is about the people who support and use it every day. A digital transformation project without securing buy-in from all levels of the organisation will not succeed. 

Get in touch to learn how Catch can facilitate an online workshop to help finalise your tech stack decisions and provide support with performance monitoring through custom reporting.

Start a conversation

0207 494 3554
or
newbiz@catchdigital.com