26 Apr 2024

A Boost for Accessibility and Inclusion at Catch: Ann Passes the Certified Professional Exam

At Catch we pride ourselves in working with our clients to provide the best, most accessible and inclusive experiences to our clients’ audiences, so we’re incredibly proud of Project Manager - and Accessibility Champion - Ann Pilbeam, who has passed the Certified Professional Exam offered by the Accessibility Association.   Her success underscores our commitment to inclusive digital experiences and promises invaluable benefits for our projects.

Ann's expertise will play a vital role across our projects to ensure our work remains inclusive and compliant with accessibility standards. Our clients can trust that our projects not only meet but exceed accessibility standards, boosting our reputation.

Beyond the immediate benefits, Ann's achievement will inspire ongoing innovation and improvement in digital accessibility within our team. Her dedication sets a standard of excellence, driving continued growth and learning in this critical area.

Looking ahead, Ann's success represents a significant step forward in our mission to create accessible digital experiences for all. With her expertise and our commitment to inclusivity, we're positioned as frontrunners in shaping a more accessible digital landscape.

11 Nov 2020

Helping UK SMEs unlock the value of digital advertising

Today in collaboration with our client IAB UK, we've launched a tool to help UK SMEs unlock the value of digital advertising for their brand, products and services in order to drive more sales, raise awareness of their company and help them succeed.

In June 2020 IAB UK published a research piece "Powering Up". Drawing on evidence from nearly 1,200 UK SMEs, "Powering Up" explores how small businesses are using digital advertising, where they feel it excels and where more support is needed from the digital industry to help the market’s recovery in the wake of COVID-19.

Powering Up: Helping UK SMEs unlock the value of digital advertising

The tool was born out of one of the core pieces of feedback the research found being that SMEs need a tailored, interactive experience to help them discover why digital advertising is effective for reaching their customers and building brands.

The tool has two primary objectives:

  • Encourage SMEs who currently don’t invest in digital advertising to take their first steps
  • Empower SMEs who already spend on digital advertising to discover new channels and to use it more effectively

We continue to work with IAB UK on a rich roadmap of feature improvements for their website. 

To find out more about the SME Tool, visit www.iabuk.com/poweringup/tool

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