10 Sep 2015

Announcing Ronaldo's debut fragrance, Legacy

Creating a new ecommerce store to sell the fragrance of one of the most famous sportsmen in the world - Cristiano Ronaldo

Our objective

It’s not every day that you get asked to produce a site to launch a new venture for one of the most famous sportspeople in the world.

The man in question, Cristiano Ronaldo, has an enormous worldwide fan base and Catch were tasked with creating a new ecommerce store to sell his new mens fragrance globally.

The 'From Cristiano Ronaldo' section gives fans an insight into the making of the exclusive trailer and a selection of other content direct from Ronaldo himself

Our approach

In order to develop a site befitting of such a global superstar, we knew we need to create a premium experience for users, no matter what device they used to access the site. We created a super responsive front-end that looks great on tablets, mobiles and desktops alike, and paired it with a rock solid Drupal 7 & Drupal Commerce backend that handles all of the transactional elements of the site and has integrations with external providers for payment and logistics.

We continue to work on a range of other exciting projects for Eden Parfums and Cristiano Ronaldo brand.

Related news and work

Introducing Catch Studios

02 Aug 2016

Last month we proudly launched Catch Studios, a website dedicated to the disruptive, innovative and engaging social campaigns we’ve been doing for our clients over the years.

01 Sep 2014

Just launched: Get The Look mobile app

We’re proud to unveil "Get the Look", our first mobile app for Rimmel on iOS and Android. Over the past few months, we’ve been working with Rimmel to build an app which gives users their own personalised make-up experience from make-up tips, tutorials, product info and social sharing, all at the touch of a button.

Our new ‘Get the Look’ app includes personalised looks for every occasion, with a bar code scanner, integrated mirror functionality & a whole lot more!

Here are just some of our favourite features:

User personalisation: Rimmel ID stores individual features such as face shape and skin tone, eye shape and eye colour, and hair colour.
Personalised tutorials give make-up tips on how to achieve looks, with recommended colours and products, depending on occasions and personal features…
Integrated smart mirror function allows users to replicate step by step every look while watching the tutorials.
Barcode scanner gives direct access to product related content in store, with tutorials and virtual product try on functionality (via Rimmel website).
Favourites function stores favourite products, tutorials and looks, which can be shared socially.
Easy updates: new tutorials will become available without the need to update the app.

Our ‘Get the Look’ app for Rimmel for iOS & Android is available in the App Store and Google Play. Check it out now and check out an overview of the features in this video here!