19 Oct 2016

DADIs - Best Use of VR nomination

We're thrilled to announce that our Fantasy Flight VR experience for Thomas Cook Airlines has been nominated for Best Use of VR in the 2016 DADI awards. We are up against some stiff competition with campaigns for Google, Virgin and Reebok, so let's get our game faces on and see what happens on awards night, Oct 19th!

Thomas Cook Airlines' engaged Catch as their social agency of record, and in March 2016 we launched a new activation for them, "Fantasy Flight". It brings to life 360-degree exploration that lets you try before you fly.

www.thomascookairlines.com/fantasyflight

Best experienced on mobile devices via the YouTube app, viewers change their perspective of Thomas Cook Airlines’ refurbished premium and economy class cabins in real-time by moving their device around. The video features real pilots and cabin crew going about their normal duties while the cabin comes to life with characters connected to three new routes launching 2016.

If the user explores thoroughly they can find clues to three of the airline’s newest destinations which could win them a £3,000 Los Angeles holiday.

“We’ve used recently-developed 360-degree video technology to open the doors of our great new cabins on our Airbus A330 fleet.”

Tom Morely, Senior Marketing Manager Thomas Cook Airlines

Founding Partner of Catch, Jonathan Smith, said: “2016 is set to be Virtual Reality’s breakout year. This new technology is perfectly placed to highlight Thomas Cook Airlines’ new routes and high-end A330 aircraft. We used three GoPro cameras assembled to capture an entire spherical perspective of the cabin scene, creating an innovative experience. We had a lot of fun with a 50+ strong crew of actors, airline staff and impersonators to bring the new destinations into the cabin, as well as providing clues which viewers can find to enter a competition to win a holiday to LA.”

Senior Marketing Manager for Thomas Cook Airlines, Tom Morey, said: “We’ve used recently-developed 360-degree video technology to open the doors of our great new cabins on our Airbus A330 fleet."

“By summer this year, we’ll be operating seven of these long haul aircraft on direct flights from Manchester to Miami, New York, Boston, Los Angeles, Orlando and Las Vegas. Customers don’t have to wait and see how it looks, they can find out right now by interacting with these amazing videos.”

Join the fun on social at #TCAFantasyFlight www.facebook.com/ThomascookairlinesUK or dive straight into the 360-degree experience at www.thomascookairlines.com/fantasyflight

30 Oct 2015

Tweet our pumpkin #CatchHalloween

It’s Halloween [*insert all manner of ghoulish GIFs and eerie sound effects*]. And, courtesy of Founding Partner/MD Jonathan, we’ve been challenged to a classic pumpkin carving competition! But as is the nature of a digital agency, some spectacular creations have materialised… (some a little less so). But one pumpkin in particular, by UX Designer Euan Mackie, has been stealing a significant proportion of the limelight...

We’ll let Euan give you the gory details:

Intro

After receiving our to-be-carved pumpkins, I had a little google for inspiration. While browsing lots of artistic designs, I knew I wanted to do something slightly different, so I challenged myself to see how I could add some tech.

Background

A few weeks ago I brought a Photon - a development board from a company called Particle. It’s a little computer designed for making and creating objects connected to the internet.

The term Internet of Things (IoT) represents a world of interconnected devices and smarter living, where, for example, light bulbs can react to you putting your key in the door. The IoT movement has been growing in popularity, with products such as Amazon dash, Google’s Nest thermostat and Philips hue light bulbs entering the mainstream.

The usual approach for prototyping these projects involves a product called Arduino. We love it because of its open source background and the variety of components you can plug into it (more about that here). But I wanted to use the Photon as it simplifies this whole process. It’s just one match box sized board and that is all you need to get started.

The Challenge

I wanted this to be a rapid project, I knew the pumpkin carving would take time and I only had a few spare hours. So, I set myself a time limit: A working IoT pumpkin within 2 hours - something fun AND worthwhile. Because why do a prototype if it doesn't bring delight to those using it!

Getting Started

The photon board comes in a nicely designed little box with enough extra components to make your first project. The board came into it’s own with the setup. Usually with Arduino there’s a lot to set up and learn, It can be a tough onboarding experience for those brand new to hobby electronics. (There are lots of helpful tutorials, though!)

The Photon board is totally different; just power it up though USB, open the app on your phone and you’re already away. A quick entry of your WiFi settings and it’s set up ready for your first project. Using the supplied LED, you can use your phone to make the circuit and light up the LED. I had success within 5mins of opening the packaging. The App shows how and why this happens, really great for those starting to learn the fundamentals behind development.

Ideas

After few more tutorials under my belt, I started thinking about using twitter and Instagram hashtags to turn the pumpkin lights on. A fairly simple approach, however, I knew it would easily showcase the power of IoT without being over complicated.

The Plan

I’m a big fan of If this then that ( IFTTT ). It’s an online service using logic if THIS happens then make THAT happen. I knew IFTTT would be a simple and quick way of searching Twitter and Instagram for a particular hashtag, the ‘THIS’. I started looking into what ‘THAT’ I could use for my Photon board. I saw some options, however, they were mostly slightly more technical than I had the time and skills for. I’d have loved to use a node.js app or MQTT, however that was a little out of my reach. So I just used the pre built ‘THAT’.

Getting IFTTT to talk to the Photon this way is very simple, it’s mostly handled by magic*. All I needed to do was make sure everything was named correctly and I’d copied and pasted the correct bits of code. I told the Photon to power up a chosen section of the board when a tweet arrives.

The photon comes with a breadboard, this is basically a quick and easy way to connect electronics together without the need to solder anything together. I added few LED’s to the selected section with resistors, taken from their tutorial, and I was ready to test it all out.

*Yes I know it’s not actual magic.. It’s a mix of hosted code repo’s and online developer environments…

How it all turned out

After a bit of trial and error, I managed to get it working. Result! Every tweet or Instagram with #CatchHalloween made the LED’s light up. In less than two hours, I’d gone from a novice with the board, to a real working prototype. Not too bad.

One of the downsides to IFTTT is how long it takes to search and return tweets. Sometimes up to every 15mins. This isn’t ideal when people are sending tweets and expecting an instant light up. From my earlier discovery, I know it’s possible in few different ways, the most logical being node.js. The light strength isn’t ideal in a very bright studio, but It’s noticeable (we know if you’ve tweeted!).

If you’ve got any questions, thoughts or advice on a project like this then get in touch!

Start a conversation

0207 494 3554
or
newbiz@catchdigital.com