19 Oct 2016

DADIs - Best Use of VR nomination

We're thrilled to announce that our Fantasy Flight VR experience for Thomas Cook Airlines has been nominated for Best Use of VR in the 2016 DADI awards. We are up against some stiff competition with campaigns for Google, Virgin and Reebok, so let's get our game faces on and see what happens on awards night, Oct 19th!

Thomas Cook Airlines' engaged Catch as their social agency of record, and in March 2016 we launched a new activation for them, "Fantasy Flight". It brings to life 360-degree exploration that lets you try before you fly.

www.thomascookairlines.com/fantasyflight

Best experienced on mobile devices via the YouTube app, viewers change their perspective of Thomas Cook Airlines’ refurbished premium and economy class cabins in real-time by moving their device around. The video features real pilots and cabin crew going about their normal duties while the cabin comes to life with characters connected to three new routes launching 2016.

If the user explores thoroughly they can find clues to three of the airline’s newest destinations which could win them a £3,000 Los Angeles holiday.

“We’ve used recently-developed 360-degree video technology to open the doors of our great new cabins on our Airbus A330 fleet.”

Tom Morely, Senior Marketing Manager Thomas Cook Airlines

Founding Partner of Catch, Jonathan Smith, said: “2016 is set to be Virtual Reality’s breakout year. This new technology is perfectly placed to highlight Thomas Cook Airlines’ new routes and high-end A330 aircraft. We used three GoPro cameras assembled to capture an entire spherical perspective of the cabin scene, creating an innovative experience. We had a lot of fun with a 50+ strong crew of actors, airline staff and impersonators to bring the new destinations into the cabin, as well as providing clues which viewers can find to enter a competition to win a holiday to LA.”

Senior Marketing Manager for Thomas Cook Airlines, Tom Morey, said: “We’ve used recently-developed 360-degree video technology to open the doors of our great new cabins on our Airbus A330 fleet."

“By summer this year, we’ll be operating seven of these long haul aircraft on direct flights from Manchester to Miami, New York, Boston, Los Angeles, Orlando and Las Vegas. Customers don’t have to wait and see how it looks, they can find out right now by interacting with these amazing videos.”

Join the fun on social at #TCAFantasyFlight www.facebook.com/ThomascookairlinesUK or dive straight into the 360-degree experience at www.thomascookairlines.com/fantasyflight

19 Aug 2015

Just launched: Stonewall

We're proud to unveil the new website for Stonewall, the leading charity for lesbian, gay, bi and trans equality.

Stonewall appointed us to design and build the website following a competitive pitch at the end of 2014, the new website www.stonewall.org.uk also reveals a fresh new look for the 26-year-old charity.

New features include clearer designs and easier search functions, a new information structure to enable better more intuitive navigation and a responsive design. All of Stonewall’s websites – Stonewall Scotland, Stonewall Cymru and Young Stonewall – have also been integrated to sit across one site.

Stonewall has also recently added the tagline - Acceptance without exception, to its famous star logo, demonstrating its commitment to making real change to ensure everyone, everywhere is free to be themselves.

Content has also been refreshed to make the information engaging and clear, with new film and photo content to be developed to ensure the site is fully accessible. The new website now also hosts Stonewall’s expansive library of research and publications in a new format so they're easier to browse and download. 

The website also has a new section – Stonewall Says – to communicate the charity's view on news, recent trends and issues affecting LGBT people, as well as a spotlight on Stonewall volunteers to celebrate their achievements and demonstrate the benefits of volunteering as well as encouraging others to get involved.

As part of this commitment, Stonewall is strengthening its networks and developing deeper relationships with people from ethnic minorities, faith-based groups and those who live in rural communities to secure equality for all.

Stonewall’s website is used by a variety of audiences such as schools and corporate businesses working to create inclusive and accepting cultures; LGBT people and groups seeking legal guidance or information on support in their area; volunteers, donors and supporters looking for how to get involved; journalists looking for information and research on LGBT issues; and UK and international human rights activists looking for ideas and resources.

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