19 Oct 2016

DADIs - Best Use of VR nomination

We're thrilled to announce that our Fantasy Flight VR experience for Thomas Cook Airlines has been nominated for Best Use of VR in the 2016 DADI awards. We are up against some stiff competition with campaigns for Google, Virgin and Reebok, so let's get our game faces on and see what happens on awards night, Oct 19th!

Thomas Cook Airlines' engaged Catch as their social agency of record, and in March 2016 we launched a new activation for them, "Fantasy Flight". It brings to life 360-degree exploration that lets you try before you fly.

www.thomascookairlines.com/fantasyflight

Best experienced on mobile devices via the YouTube app, viewers change their perspective of Thomas Cook Airlines’ refurbished premium and economy class cabins in real-time by moving their device around. The video features real pilots and cabin crew going about their normal duties while the cabin comes to life with characters connected to three new routes launching 2016.

If the user explores thoroughly they can find clues to three of the airline’s newest destinations which could win them a £3,000 Los Angeles holiday.

“We’ve used recently-developed 360-degree video technology to open the doors of our great new cabins on our Airbus A330 fleet.”

Tom Morely, Senior Marketing Manager Thomas Cook Airlines

Founding Partner of Catch, Jonathan Smith, said: “2016 is set to be Virtual Reality’s breakout year. This new technology is perfectly placed to highlight Thomas Cook Airlines’ new routes and high-end A330 aircraft. We used three GoPro cameras assembled to capture an entire spherical perspective of the cabin scene, creating an innovative experience. We had a lot of fun with a 50+ strong crew of actors, airline staff and impersonators to bring the new destinations into the cabin, as well as providing clues which viewers can find to enter a competition to win a holiday to LA.”

Senior Marketing Manager for Thomas Cook Airlines, Tom Morey, said: “We’ve used recently-developed 360-degree video technology to open the doors of our great new cabins on our Airbus A330 fleet."

“By summer this year, we’ll be operating seven of these long haul aircraft on direct flights from Manchester to Miami, New York, Boston, Los Angeles, Orlando and Las Vegas. Customers don’t have to wait and see how it looks, they can find out right now by interacting with these amazing videos.”

Join the fun on social at #TCAFantasyFlight www.facebook.com/ThomascookairlinesUK or dive straight into the 360-degree experience at www.thomascookairlines.com/fantasyflight

09 Feb 2015

Just launched: Cineworld Movie Planner

Ahead of what is set to be a year of unmissable film, Cineworld, the UK’s leading cinema chain, has launched its first-ever Calendar Film Planner - built by Catch! Cinema- goers can download the unmissable films of 2015 straight into their personal calendar, ensuring they never miss a film at the cinema again.

The calendar has been designed to let people know when films are released at the cinema – and serves as a reminder to let them know there is no better way than to watch a film than on the big screen at Cineworld. And with such a stellar line-up of film in place for 2015, it’s a must-have tool for this year.

Furthermore, it can be used on any smartphone, desktop and tablet device across Apple, Android and Windows – and users can synchronise the calendar to their individual iCal, Gmail, Yahoo or Outlook account calendars. Sign-up is completed in four simple steps, with users either subscribing to the calendar via a feed on the Cineworld website or through the Cineworld Facebook page.

And to ensure cinema-goers are only reminded about the films they want to see, users are given the option to select as many or as few films genres as they like. There are up to 12 genres which can be selected; Action, Family, Comedy, Sci-Fi, Thriller, Horror, Drama, Art-house, Musical, Bollywood, Documentary and Event Cinema. There is also the option to de-select certain films from ticked genres, should an individual only want to be reminded about certain titles.

When a film is released at a Cineworld cinema, users will receive a calendar alert or Facebook notification (if they have chosen the option to RSVP via Facebook) to let them know about the release along with the option to book tickets at cineworld.com.

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