06 Oct 2016

Spain, the next tech-hub?

When you hear Madrid you may think primarily of culture, football, nightlife, but not necessarily the tech industry. But over the past three years much has changed and the tech industry is booming thanks to startups and agile ways of thinking.

Spanish startup funding is up 83% in 2015, according to a report by ASCRI (Spanish Association for Capital, Growth and Investment) and with 78% of that investment going into ICT and digital projects, Madrid is fast becoming the new tech-hub of Europe.

The Spanish economy has been hit hard by the economic downturn but the fast paced, agile thinking of the tech industry has come out stronger than ever and shows a great future ahead of it.

Tech leaders such as Google and Amazon are embracing the potential of Madrid. In 2015 Google opened Google Campus, and summer 2016 saw Amazon opening their tech-hub, one of only 3 in Europe. There are several other impressively backed incubator and startup hubs too.

“Tech talent in Spain is abundant and of high quality, but most importantly it is available.”

Adam Sedó, Amazon Spain

Earlier this year (2016) Catch opened its Madrid offices, expanding its services into the Spanish market and to access the tech talent pool Madrid has to offer.

This is exciting news for Catch and the future growth of Madrid as a cornerstone of the European tech scene. With the recent launch of Catch Studios and opening of our office in Madrid Catch are in a great position to capitalise on the burgeoning tech scene in Madrid.

01 Sep 2014

A new destination for Directioners

Ecommerce for a global phenomenon, giving fans the opportunity to check out every detail of One Direction's new fragrance

Our objective

One Direction are nothing short of a global phenomenon and as such, their newest fragrance "You & I" needed an amazing interactive, responsive experience for the legions of fans of the band to check out every detail of the product and campaign in all of their combined glory.

We were also adding the ability to purchase, with the plan being to offer a slick checkout process that would help users to get through the purchase process as simply as possible.

Our approach

In order to provide a scalable and easy to manage site - we selected Drupal 7 as a platform and used it to develop a fully responsive eCommerce store that also provides a multitude of exclusive content for fans of the band.

It was important to everyone involved on the project that this wasn't just an eCommerce store that didn't give anything back for the fans, in order to combat this, we worked to develop areas that showed never seen before content in an exciting way that would allow Directioners to engage with the band online as they never had before.

The job didn't stop with the glossy front end experience - we developed full integrations with payment & CRM and built a bespoke fulfillment interface for the warehouse team to use to get the orders out and into the hands of Directioners around the world.

"One Direction are nothing short of a global phenomenon and as such, their newest fragrance "You & I" needed a dynamic experience for their legions of fans"

Jonathan Smith, Managing Director, Catch

#1DFragrance

User generated content (UGC) is given pride of place within the site in the #1DFRAGRANCE section where we automatically collate all the best content that uses the dedicated hashtag from Twitter, Instagram & Facebook, allowing the team to simply publish their favourites to the site. Keeping the fans engaged and creating more conversation around the products.

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newbiz@catchdigital.com