21 Dec 2016

Most viewed Facebook Live video success

We’re excited to have landed in The Drum's top 20 most viewed branded Facebook Live videos of 2016!

The video, which shot in at #9, was filmed back in July for our client Thomas Cook Airlines. It featured a surprise performance by Danny Beard to launch the airline’s partnership with Manchester Pride 2016. The video shows Danny’s dramatic entrance and song as passengers check into their flights at Manchester Airport on a Monday morning.

It was the first time the brand had used Facebook Live video and the colourful performance helped it be a viral success. Within minutes of going live, the video was featured on Reddit and was shared across multiple channels, which contributed to over 228,000 views and 5,437 interactions.

You can sing along to Danny Beard's amazing performance here.

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06 Oct 2016

Spain, the next tech-hub?

When you hear Madrid you may think primarily of culture, football, nightlife, but not necessarily the tech industry. But over the past three years much has changed and the tech industry is booming thanks to startups and agile ways of thinking.

Spanish startup funding is up 83% in 2015, according to a report by ASCRI (Spanish Association for Capital, Growth and Investment) and with 78% of that investment going into ICT and digital projects, Madrid is fast becoming the new tech-hub of Europe.

The Spanish economy has been hit hard by the economic downturn but the fast paced, agile thinking of the tech industry has come out stronger than ever and shows a great future ahead of it.

Tech leaders such as Google and Amazon are embracing the potential of Madrid. In 2015 Google opened Google Campus, and summer 2016 saw Amazon opening their tech-hub, one of only 3 in Europe. There are several other impressively backed incubator and startup hubs too.

“Tech talent in Spain is abundant and of high quality, but most importantly it is available.”

Adam Sedó, Amazon Spain

Earlier this year (2016) Catch opened its Madrid offices, expanding its services into the Spanish market and to access the tech talent pool Madrid has to offer.

This is exciting news for Catch and the future growth of Madrid as a cornerstone of the European tech scene. With the recent launch of Catch Studios and opening of our office in Madrid Catch are in a great position to capitalise on the burgeoning tech scene in Madrid.