25 May 2016

Just landed: #CatsOnAPlane

We’ve just launched our latest social campaign for Thomas Cook Airlines to promote their ‘You Deserve Better’ mantra.

Cats may be furry and cute but they’re professional, demanding and used to getting their way.

Tom Morey, Senior Group Marketing Manager at Thomas Cook Airlines, said: “No-one can assess comfort like a cat. They’re the hardest customers to please, which is why we wanted to test our new interiors with the best. And the results left the cautious kitties feline great.”

Our #CatsOnAPlane campaign consists of a series of films featuring 10 distinctive cats showcasing the comfort and service on offer from the airline (and its German sister airline, Condor).

The first in a series of ads shows a contemptible cat mellow its views on air travel. The campaign rolls out in the UK and Germany to inform viewers that they “deserve better” when going on holiday.

Cats are the undisputed champions of the internet. They’re fussy, demanding and know exactly what they want.

Jonathan Smith, Catch's Managing Director, added: "Cats are the undisputed champions of the internet. They’re fussy, demanding and know exactly what they want. What better way to put the airline’s service to the test. We love working with the team at Thomas Cook Airlines, they're fearless and you can't ask for more than that in a client."

Filmed on 2 planes, with 10 cats and over a gruelling 24 hours - This campaign and production was one of our most ambitious to date. We were literally herding cats.

Join the fun on social at #CatsOnAPlane www.facebook.com/ThomascookairlinesUK

Related news and work

Introducing Catch Studios

02 Aug 2016

Last month we proudly launched Catch Studios, a website dedicated to the disruptive, innovative and engaging social campaigns we’ve been doing for our clients over the years.

Putting the fun back into flying

Thomas Cook Airlines

Putting the fun back into flying via clever content for a UK brand favourite

Cats On A Plane

Thomas Cook Airlines

We enlisted some furry friends to help Thomas Cook Airlines win the internet

09 Feb 2015

Just launched: Cineworld Movie Planner

Ahead of what is set to be a year of unmissable film, Cineworld, the UK’s leading cinema chain, has launched its first-ever Calendar Film Planner - built by Catch! Cinema- goers can download the unmissable films of 2015 straight into their personal calendar, ensuring they never miss a film at the cinema again.

The calendar has been designed to let people know when films are released at the cinema – and serves as a reminder to let them know there is no better way than to watch a film than on the big screen at Cineworld. And with such a stellar line-up of film in place for 2015, it’s a must-have tool for this year.

Furthermore, it can be used on any smartphone, desktop and tablet device across Apple, Android and Windows – and users can synchronise the calendar to their individual iCal, Gmail, Yahoo or Outlook account calendars. Sign-up is completed in four simple steps, with users either subscribing to the calendar via a feed on the Cineworld website or through the Cineworld Facebook page.

And to ensure cinema-goers are only reminded about the films they want to see, users are given the option to select as many or as few films genres as they like. There are up to 12 genres which can be selected; Action, Family, Comedy, Sci-Fi, Thriller, Horror, Drama, Art-house, Musical, Bollywood, Documentary and Event Cinema. There is also the option to de-select certain films from ticked genres, should an individual only want to be reminded about certain titles.

When a film is released at a Cineworld cinema, users will receive a calendar alert or Facebook notification (if they have chosen the option to RSVP via Facebook) to let them know about the release along with the option to book tickets at cineworld.com.