25 May 2016

Just landed: #CatsOnAPlane

We’ve just launched our latest social campaign for Thomas Cook Airlines to promote their ‘You Deserve Better’ mantra.

Cats may be furry and cute but they’re professional, demanding and used to getting their way.

Tom Morey, Senior Group Marketing Manager at Thomas Cook Airlines, said: “No-one can assess comfort like a cat. They’re the hardest customers to please, which is why we wanted to test our new interiors with the best. And the results left the cautious kitties feline great.”

Our #CatsOnAPlane campaign consists of a series of films featuring 10 distinctive cats showcasing the comfort and service on offer from the airline (and its German sister airline, Condor).

The first in a series of ads shows a contemptible cat mellow its views on air travel. The campaign rolls out in the UK and Germany to inform viewers that they “deserve better” when going on holiday.

Cats are the undisputed champions of the internet. They’re fussy, demanding and know exactly what they want.

Jonathan Smith, Catch's Managing Director, added: "Cats are the undisputed champions of the internet. They’re fussy, demanding and know exactly what they want. What better way to put the airline’s service to the test. We love working with the team at Thomas Cook Airlines, they're fearless and you can't ask for more than that in a client."

Filmed on 2 planes, with 10 cats and over a gruelling 24 hours - This campaign and production was one of our most ambitious to date. We were literally herding cats.

Join the fun on social at #CatsOnAPlane www.facebook.com/ThomascookairlinesUK

Related news and work

Introducing Catch Studios

02 Aug 2016

Last month we proudly launched Catch Studios, a website dedicated to the disruptive, innovative and engaging social campaigns we’ve been doing for our clients over the years.

Putting the fun back into flying

Thomas Cook Airlines

Putting the fun back into flying via clever content for a UK brand favourite

Cats On A Plane

Thomas Cook Airlines

We enlisted some furry friends to help Thomas Cook Airlines win the internet

01 Sep 2014

Just launched: Get The Look mobile app

We’re proud to unveil "Get the Look", our first mobile app for Rimmel on iOS and Android. Over the past few months, we’ve been working with Rimmel to build an app which gives users their own personalised make-up experience from make-up tips, tutorials, product info and social sharing, all at the touch of a button.

Our new ‘Get the Look’ app includes personalised looks for every occasion, with a bar code scanner, integrated mirror functionality & a whole lot more!

Here are just some of our favourite features:

User personalisation: Rimmel ID stores individual features such as face shape and skin tone, eye shape and eye colour, and hair colour.
Personalised tutorials give make-up tips on how to achieve looks, with recommended colours and products, depending on occasions and personal features…
Integrated smart mirror function allows users to replicate step by step every look while watching the tutorials.
Barcode scanner gives direct access to product related content in store, with tutorials and virtual product try on functionality (via Rimmel website).
Favourites function stores favourite products, tutorials and looks, which can be shared socially.
Easy updates: new tutorials will become available without the need to update the app.

Our ‘Get the Look’ app for Rimmel for iOS & Android is available in the App Store and Google Play. Check it out now and check out an overview of the features in this video here!