25 May 2016

Just landed: #CatsOnAPlane

We’ve just launched our latest social campaign for Thomas Cook Airlines to promote their ‘You Deserve Better’ mantra.

Cats may be furry and cute but they’re professional, demanding and used to getting their way. 

Tom Morey, Senior Group Marketing Manager at Thomas Cook Airlines, said: “No-one can assess comfort like a cat. They’re the hardest customers to please, which is why we wanted to test our new interiors with the best. And the results left the cautious kitties feline great.”

Our #CatsOnAPlane campaign consists of a series of films featuring 10 distinctive cats showcasing the comfort and service on offer from the airline (and its German sister airline, Condor).

The first in a series of ads shows a contemptible cat mellow its views on air travel. The campaign rolls out in the UK and Germany to inform viewers that they “deserve better” when going on holiday.

Cats are the undisputed champions of the internet. They’re fussy, demanding and know exactly what they want.

Jonathan Smith, Catch's Managing Director, added: "Cats are the undisputed champions of the internet. They’re fussy, demanding and know exactly what they want. What better way to put the airline’s service to the test. We love working with the team at Thomas Cook Airlines, they're fearless and you can't ask for more than that in a client."

Filmed on 2 planes, with 10 cats and over a gruelling 24 hours - This campaign and production was one of our most ambitious to date. We were literally herding cats.

Join the fun on social at #CatsOnAPlane www.facebook.com/ThomascookairlinesUK

30 Oct 2015

Tweet our pumpkin #CatchHalloween

It’s Halloween [*insert all manner of ghoulish GIFs and eerie sound effects*]. And, courtesy of Founding Partner/MD Jonathan, we’ve been challenged to a classic pumpkin carving competition! But as is the nature of a digital agency, some spectacular creations have materialised… (some a little less so). But one pumpkin in particular, by UX Designer Euan Mackie, has been stealing a significant proportion of the limelight...

We’ll let Euan give you the gory details:

Intro

After receiving our to-be-carved pumpkins, I had a little google for inspiration. While browsing lots of artistic designs, I knew I wanted to do something slightly different, so I challenged myself to see how I could add some tech.

Background

A few weeks ago I brought a Photon - a development board from a company called Particle. It’s a little computer designed for making and creating objects connected to the internet.

The term Internet of Things (IoT) represents a world of interconnected devices and smarter living, where, for example, light bulbs can react to you putting your key in the door. The IoT movement has been growing in popularity, with products such as Amazon dash, Google’s Nest thermostat and Philips hue light bulbs entering the mainstream.

The usual approach for prototyping these projects involves a product called Arduino. We love it because of its open source background and the variety of components you can plug into it (more about that here). But I wanted to use the Photon as it simplifies this whole process. It’s just one match box sized board and that is all you need to get started.

The Challenge

I wanted this to be a rapid project, I knew the pumpkin carving would take time and I only had a few spare hours. So, I set myself a time limit: A working IoT pumpkin within 2 hours - something fun AND worthwhile. Because why do a prototype if it doesn't bring delight to those using it!

Getting Started

The photon board comes in a nicely designed little box with enough extra components to make your first project. The board came into it’s own with the setup. Usually with Arduino there’s a lot to set up and learn, It can be a tough onboarding experience for those brand new to hobby electronics. (There are lots of helpful tutorials, though!)

The Photon board is totally different; just power it up though USB, open the app on your phone and you’re already away. A quick entry of your WiFi settings and it’s set up ready for your first project. Using the supplied LED, you can use your phone to make the circuit and light up the LED. I had success within 5mins of opening the packaging. The App shows how and why this happens, really great for those starting to learn the fundamentals behind development.

Ideas

After few more tutorials under my belt, I started thinking about using twitter and Instagram hashtags to turn the pumpkin lights on. A fairly simple approach, however, I knew it would easily showcase the power of IoT without being over complicated.

The Plan

I’m a big fan of If this then that ( IFTTT ). It’s an online service using logic if THIS happens then make THAT happen. I knew IFTTT would be a simple and quick way of searching Twitter and Instagram for a particular hashtag, the ‘THIS’. I started looking into what ‘THAT’ I could use for my Photon board. I saw some options, however, they were mostly slightly more technical than I had the time and skills for. I’d have loved to use a node.js app or MQTT, however that was a little out of my reach. So I just used the pre built ‘THAT’.

Getting IFTTT to talk to the Photon this way is very simple, it’s mostly handled by magic*. All I needed to do was make sure everything was named correctly and I’d copied and pasted the correct bits of code. I told the Photon to power up a chosen section of the board when a tweet arrives.

The photon comes with a breadboard, this is basically a quick and easy way to connect electronics together without the need to solder anything together. I added few LED’s to the selected section with resistors, taken from their tutorial, and I was ready to test it all out.

*Yes I know it’s not actual magic.. It’s a mix of hosted code repo’s and online developer environments…

How it all turned out

After a bit of trial and error, I managed to get it working. Result! Every tweet or Instagram with #CatchHalloween made the LED’s light up. In less than two hours, I’d gone from a novice with the board, to a real working prototype. Not too bad.

One of the downsides to IFTTT is how long it takes to search and return tweets. Sometimes up to every 15mins. This isn’t ideal when people are sending tweets and expecting an instant light up. From my earlier discovery, I know it’s possible in few different ways, the most logical being node.js. The light strength isn’t ideal in a very bright studio, but It’s noticeable (we know if you’ve tweeted!).

If you’ve got any questions, thoughts or advice on a project like this then get in touch!

Start a conversation

0207 494 3554
or
newbiz@catchdigital.com