03 Mar 2016

Catch opens in Madrid

Today we can announce that Catch’s international presence has grown with the opening of an office in Madrid, Spain.

Located on Gran Via, in the beating heart of the Spanish city (in the historic Casa Matesanz building), the office is being run by Technical Director, Owen McAteer.

Owen McAteer joined Catch in 2008 in London before leaving for the Spanish capital having met a Spanish girl (who says romance is dead?!). Now fluent in Spanish, married and living in Madrid since 2011 Owen is tasked with growing Catch’s technical offering in Spain.

Talking about the new office Catch’s Founder, Jonathan Smith said;

“Madrid has a vibrant digital community, and we’re excited that our clients can benefit from the fantastic talent pool that Madrid offers, especially for technical consultancy and build work."

The requirement for experienced Drupal Developers has always been significant in London, with the demand consistently outstripping the supply. With a well established Drupal community, opening in Madrid is a smart move

“Madrid has a vibrant digital community, and we’re excited that our clients can benefit from the fantastic talent pool that Madrid offers, especially for technical consultancy and build work."

JONATHAN SMITH, FOUNDER AND MD, CATCH

Our new co-located model allows us to offer the same high-quality of output you’d expect from a London based agency, but with the cost efficiencies that employing an additional team in Spain allows.”

¡Despegamos!

For all new business enquiries email newbiz [at] catchdigital [dot] com (newbiz[at]catchdigital[dot]com).

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01 Dec 2015

Take me to Japan

Partnering with All Nippon Airways to create higher level of brand penetration in the UK, France and Germany and educate consumers on the culture and beauty of Japan, whilst strengthening its connection to ANA

Objective

All Nippon Airways required an agency to support with social media strategy for its EMEA markets. The campaign brief was to develop an activation that would create a higher level of brand penetration in the UK, France and Germany.

The core objectives were:

- Improve brand awareness in the UK, France and Germany

- Increase ANA’s email database by the organisation’s established growth target

- Grow the brand’s Facebook following in the UK, France and Germany by +10%

Approach

To meet ANA’s objectives, Catch launched #TakeMeToJapan; a campaign designed to capture the imagination of both new and existing fans.

The activation centred around a data capture Facebook app, which housed a prize draw for two flights to Japan with accommodation. To enter, users were asked to curate their dream experience through a series of image options. This was designed to educate consumers on the culture and beauty of Japan, whilst strengthening its connection to ANA.

Once the entry was completed, each user received an ANA branded mood board. The shareability of this strong, branded visual piece encouraged additional organic sharing via the entrants networks.

The prize draw mechanic was supported by a promotional strategy that aimed to increase both brand awareness and follower acquisition. This included:

- Social content calendar for UK, France and Germany

- Facebook advertising strategy

- Partnership with the Prince Park Tower Hotel, Tokyo

- Trigger email campaign