10 Nov 2015

ZSL wins Group Leisure Award for Best Website

ZSL London Zoo has been awarded the Best Travel and Leisure website 2015 in the Group Leisure Awards. Designed and developed by Catch in 2014, this is the second award that the site has won following on from our success in the 2014 Blue Drop Awards where it was awarded Best Mobile Experience.

Readers of Group Leisure voted for their favourite companies, attractions, destinations and individuals ahead of the 19th annual Group Leisure Awards ceremony on October 21st at the Hilton Birmingham Metropole.

Speaking about the achievement, Head of Digital Services at the Zoological Society of London (ZSL) Daniel Sprawson said: “We’re absolutely delighted to have won best website in the Best Travel & Leisure Website category. The ZSL website caters for a wide audience and we strive to ensure that we constantly provide diverse, educational and engaging content for our zoo visitors that also promotes our worldwide conservation work.”

“We’re absolutely delighted to have won best website in the Best Travel & Leisure Website category. The ZSL website caters for a wide audience and we strive to ensure that we constantly provide diverse, educational and engaging content for our zoo visitors that also promotes our worldwide conservation work.”

DAN SPRAWSON, HEAD OF DIGITAL SERVICES, ZOOLOGICAL SOCIETY OF LONDON

This award category recognises the important role played by the internet in helping group travel organisers do their job. The website can come from any tour operator, transport supplier, attraction, tourist board, etc, and must stand out because of the useful information supplied, its user-friendly features, great design and more.

Check out the winning site at www.zsl.org

18 Sep 2014

Introducing the Rimmel website platform

Pairing cutting edge technology with stunning creative, creating a global platform for Rimmel that cements them as best-in-class

Overview

We’ve been working with Coty for a number of years, and are currently Rimmel London’s global digital agency. Our remit is wide and varied, and our very first project back in 2012/13 was to completely overhaul their online web presence. Here we talk about that project…

Objective

Rimmel products are available in over 20+ markets, spanning 15+ languages. We were tasked with designing and building the brand a digital platform which would cement Rimmel as ahead of the curve across their markets, creating an engaging and consistent brand experience along the way.

Approach

Our “mobile-first” ethos has allowed create a mobile friendly experience, with content prioritised appropriately. The new site has been built with mobile and tablet use firmly in mind. We’ve provided Rimmel with a cross-platform compatible experience, ensuring all users are presented with the same information as those who visit using a desktop browser.

To bring a feature-rich experience to the fans, we’ve integrated with a wealth of 3rd party systems including CheetahMail (for email marketing and data capture), BazaarVoice (for product reviews and ratings), Where2GetIt (retail outlet locator) and DailyMakeover - Virtual Makeover (try on products by uploading a photo or taking one with your webcam).

To enable the user to refine the vast product range that Rimmel offer we’ve integrated a technology called Isotope. Isotope makes browsing and filtering a far more impressive experience, and really gives the WOW factor, showing off the products to full effect.

Key features

 - Mobile responsive theme, with optimised content for mobile and tablet browsing

 - Try before you buy with Virtual Makeover 

 - Rimmel Buzz for the latest news, competitions and street style

 - Integration with 3rd-party APIs

 - Products reviews and commenting

 - Aggregation of Twitter/Facebook/Facebook social media platforms

The future

Pairing cutting edge technology with stunning creative, we’ve created a global platform for Rimmel that cements them as best-in-class.

We’ve created a platform using Drupal within which we can roll out additional market websites in their local language. An international team of content editors have full control over their individual market's website.

We continue to work with Rimmel on their global digital strategy.

Start a conversation

0207 494 3554
or
newbiz@catchdigital.com