15 Jun 2017

Hello Worldpay!

This week we're thrilled to reveal that, after a competitive pitch, we'll be partnering with Worldpay on a large scale digital transformation initiative.

Worldpay is a global leader in payments processing technology and solutions. On a daily basis they process over 31 million mobile, online and in-store transactions - that’s around 400 a second. Here in the UK, Worldpay process approximately 42% of all transactions.

As tech geeks ourselves, it's a perfect fit to be working with the global leader in payment processing technology, across their UK, US and Global teams.

In the coming months, we're going to be looking holistically at their customer facing digital ecosystem. We’ll be looking to improve the customer and prospect experience across the board, implementing new functionality to drive Worldpay forwards.

We've already been able to leverage our creative expertise to help launch Worldpay's Fantastic Journey, an experience guiding users through the brave new world of payments.

We've also been working with Worldpay to develop the Worldpay Spotlight, a tablet optimised video tool for their sales team to use on the ground to help surface the relevant video content for prospective clients in a slick, engaging experience.

Keep your eyes peeled for what comes next.

01 Dec 2015

Take me to Japan

Partnering with All Nippon Airways to create higher level of brand penetration in the UK, France and Germany and educate consumers on the culture and beauty of Japan, whilst strengthening its connection to ANA

Objective

All Nippon Airways required an agency to support with social media strategy for its EMEA markets. The campaign brief was to develop an activation that would create a higher level of brand penetration in the UK, France and Germany.

The core objectives were:

 - Improve brand awareness in the UK, France and Germany

 - Increase ANA’s email database by the organisation’s established growth target

 - Grow the brand’s Facebook following in the UK, France and Germany by +10%

Approach

To meet ANA’s objectives, Catch launched #TakeMeToJapan; a campaign designed to capture the imagination of both new and existing fans.

The activation centred around a data capture Facebook app, which housed a prize draw for two flights to Japan with accommodation. To enter, users were asked to curate their dream experience through a series of image options. This was designed to educate consumers on the culture and beauty of Japan, whilst strengthening its connection to ANA.

Once the entry was completed, each user received an ANA branded mood board. The shareability of this strong, branded visual piece encouraged additional organic sharing via the entrants networks.

The prize draw mechanic was supported by a promotional strategy that aimed to increase both brand awareness and follower acquisition. This included:

 - Social content calendar for UK, France and Germany

 - Facebook advertising strategy

 - Partnership with the Prince Park Tower Hotel, Tokyo

 - Trigger email campaign

Results

Due to its success, the campaign is now being localised for additional EMEA markets. Key performance metrics include:

 

+45.85%

data capture targe

+15.5%

Facebook audience for UK, Germany and France

500,000+

total reach over 4 weeks

Start a conversation

0207 494 3554
or
newbiz@catchdigital.com