18 Jun 2015

Picturehouse Central launch campaign

We've been working with Picturehouse Cinemas recently on their launch of Picturehouse Central, a beautiful new 7 screen cinema in London's swinging West End, right on Shaftesbury Avenue.

7 screens it may have, but this ain't no soulless multiplex.

Picturehouse are know for their architecturally unique venues that provide café bars, restaurants and live events alongside the traditional movie-going experience, and Picturehouse Central is the jewel in the crown. It even has a roof terrace with stunning views across London and a swanky members bar.

To celebrate it's opening, a specially commissioned Members’ Wall will feature, with the names of the first 2000 Members to join etched into the fabric of the building, leaving their mark in cinema history.

Here's a sneak peek at part of the project, the idents which are about to start playing on screens up and down the country, promoting the Members Wall and celebrating the launch of this new landmark cinema.

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01 Sep 2014

Just launched: Get The Look mobile app

We’re proud to unveil "Get the Look", our first mobile app for Rimmel on iOS and Android. Over the past few months, we’ve been working with Rimmel to build an app which gives users their own personalised make-up experience from make-up tips, tutorials, product info and social sharing, all at the touch of a button.

Our new ‘Get the Look’ app includes personalised looks for every occasion, with a bar code scanner, integrated mirror functionality & a whole lot more!

Here are just some of our favourite features:

User personalisation: Rimmel ID stores individual features such as face shape and skin tone, eye shape and eye colour, and hair colour.
Personalised tutorials give make-up tips on how to achieve looks, with recommended colours and products, depending on occasions and personal features…
Integrated smart mirror function allows users to replicate step by step every look while watching the tutorials.
Barcode scanner gives direct access to product related content in store, with tutorials and virtual product try on functionality (via Rimmel website).
Favourites function stores favourite products, tutorials and looks, which can be shared socially.
Easy updates: new tutorials will become available without the need to update the app.

Our ‘Get the Look’ app for Rimmel for iOS & Android is available in the App Store and Google Play. Check it out now and check out an overview of the features in this video here!