09 Feb 2015

Just launched: Cineworld Movie Planner

Ahead of what is set to be a year of unmissable film, Cineworld, the UK’s leading cinema chain, has launched its first-ever Calendar Film Planner - built by Catch! Cinema- goers can download the unmissable films of 2015 straight into their personal calendar, ensuring they never miss a film at the cinema again.

The calendar has been designed to let people know when films are released at the cinema – and serves as a reminder to let them know there is no better way than to watch a film than on the big screen at Cineworld. And with such a stellar line-up of film in place for 2015, it’s a must-have tool for this year.

Furthermore, it can be used on any smartphone, desktop and tablet device across Apple, Android and Windows – and users can synchronise the calendar to their individual iCal, Gmail, Yahoo or Outlook account calendars. Sign-up is completed in four simple steps, with users either subscribing to the calendar via a feed on the Cineworld website or through the Cineworld Facebook page.

And to ensure cinema-goers are only reminded about the films they want to see, users are given the option to select as many or as few films genres as they like. There are up to 12 genres which can be selected; Action, Family, Comedy, Sci-Fi, Thriller, Horror, Drama, Art-house, Musical, Bollywood, Documentary and Event Cinema. There is also the option to de-select certain films from ticked genres, should an individual only want to be reminded about certain titles.

When a film is released at a Cineworld cinema, users will receive a calendar alert or Facebook notification (if they have chosen the option to RSVP via Facebook) to let them know about the release along with the option to book tickets at cineworld.com.

18 Sep 2014

Introducing the Rimmel website platform

Pairing cutting edge technology with stunning creative, creating a global platform for Rimmel that cements them as best-in-class

Overview

We’ve been working with Coty for a number of years, and are currently Rimmel London’s global digital agency. Our remit is wide and varied, and our very first project back in 2012/13 was to completely overhaul their online web presence. Here we talk about that project…

Objective

Rimmel products are available in over 20+ markets, spanning 15+ languages. We were tasked with designing and building the brand a digital platform which would cement Rimmel as ahead of the curve across their markets, creating an engaging and consistent brand experience along the way.

Approach

Our “mobile-first” ethos has allowed create a mobile friendly experience, with content prioritised appropriately. The new site has been built with mobile and tablet use firmly in mind. We’ve provided Rimmel with a cross-platform compatible experience, ensuring all users are presented with the same information as those who visit using a desktop browser.

To bring a feature-rich experience to the fans, we’ve integrated with a wealth of 3rd party systems including CheetahMail (for email marketing and data capture), BazaarVoice (for product reviews and ratings), Where2GetIt (retail outlet locator) and DailyMakeover - Virtual Makeover (try on products by uploading a photo or taking one with your webcam).

To enable the user to refine the vast product range that Rimmel offer we’ve integrated a technology called Isotope. Isotope makes browsing and filtering a far more impressive experience, and really gives the WOW factor, showing off the products to full effect.

Key features

 - Mobile responsive theme, with optimised content for mobile and tablet browsing

 - Try before you buy with Virtual Makeover 

 - Rimmel Buzz for the latest news, competitions and street style

 - Integration with 3rd-party APIs

 - Products reviews and commenting

 - Aggregation of Twitter/Facebook/Facebook social media platforms

The future

Pairing cutting edge technology with stunning creative, we’ve created a global platform for Rimmel that cements them as best-in-class.

We’ve created a platform using Drupal within which we can roll out additional market websites in their local language. An international team of content editors have full control over their individual market's website.

We continue to work with Rimmel on their global digital strategy.

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0207 494 3554
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newbiz@catchdigital.com