18 Sep 2014

Introducing the Rimmel website platform

Pairing cutting edge technology with stunning creative, creating a global platform for Rimmel that cements them as best-in-class

Overview

We’ve been working with Coty for a number of years, and are currently Rimmel London’s global digital agency. Our remit is wide and varied, and our very first project back in 2012/13 was to completely overhaul their online web presence. Here we talk about that project…

Objective

Rimmel products are available in over 20+ markets, spanning 15+ languages. We were tasked with designing and building the brand a digital platform which would cement Rimmel as ahead of the curve across their markets, creating an engaging and consistent brand experience along the way.

Approach

Our “mobile-first” ethos has allowed create a mobile friendly experience, with content prioritised appropriately. The new site has been built with mobile and tablet use firmly in mind. We’ve provided Rimmel with a cross-platform compatible experience, ensuring all users are presented with the same information as those who visit using a desktop browser.

To bring a feature-rich experience to the fans, we’ve integrated with a wealth of 3rd party systems including CheetahMail (for email marketing and data capture), BazaarVoice (for product reviews and ratings), Where2GetIt (retail outlet locator) and DailyMakeover - Virtual Makeover (try on products by uploading a photo or taking one with your webcam).

To enable the user to refine the vast product range that Rimmel offer we’ve integrated a technology called Isotope. Isotope makes browsing and filtering a far more impressive experience, and really gives the WOW factor, showing off the products to full effect.

Key features

- Mobile responsive theme, with optimised content for mobile and tablet browsing

- Try before you buy with Virtual Makeover

- Rimmel Buzz for the latest news, competitions and street style

- Integration with 3rd-party APIs

- Products reviews and commenting

- Aggregation of Twitter/Facebook/Facebook social media platforms

The future

Pairing cutting edge technology with stunning creative, we’ve created a global platform for Rimmel that cements them as best-in-class.

We’ve created a platform using Drupal within which we can roll out additional market websites in their local language. An international team of content editors have full control over their individual market's website.

We continue to work with Rimmel on their global digital strategy.

27 Jan 2007

Wow, you've scrolled back a long way...

If you've been scrolling for the past few minutes in our news section, you've reached the very end, congratulations!

We expect that you're one of the following;

You're thinking about switching jobs, and are doing your due diligence on Catch?

Check out our dedicated careers section to learn about what it's like to work at Catch. We're proud of our culture, which is why we made a short film to show off what life is like behind the scenes.

You loved our "infinite scroll", and just could not stop scrolling?

Oddly satisfying isn't it? We're glad we entertained you for a few moments.

You're interested in seeing what our oldest news article is (SEO nerd?)

You'll notice that the oldest news article on this website (apart from the one you're reading, which was actually written in October 2018) is from July 2014. But wait.... Catch was founded in 2007 right? That's right, but when we updated our website in October 2018 we made the decision not to migrate any news articles older than July 2014. Having analysed our SEO ranking factors we were confident that the vast majority of our SERPs is gained from posts between July 2014 and today (post-launch update: we were right!).

Interested about Catch's history?

Catch was founded by Jonathan Smith in 2007, and our first offices were on Archer Street in what was then a very seedy part of Soho, London. To learn more about the history of Catch, you can read an interview with Jonathan.