Here are just some of our favourite features:

• User personalisation: Rimmel ID stores individual features such as face shape and skin tone, eye shape and eye colour, and hair colour.
• Personalised tutorials give make-up tips on how to achieve looks, with recommended colours and products, depending on occasions and   personal features…
• Integrated smart mirror function allows users to replicate step by step every look while watching the tutorials. 
• Barcode scanner gives direct access to product related content in store, with tutorials and virtual product try on functionality (via Rimmel website).
• Favourites function stores favourite products, tutorials and looks, which can be shared socially.
• Easy updates: new tutorials will become available without the need to update the app. 

Our ‘Get the Look’ app for Rimmel for iOS & Android is available in the App Store and Google Play. Check it out now and check out an overview of the features in this video here!