30 Nov 2018

Data driven personalisation

As Acquia partners, we’ve worked with their Lift product for several of our clients, employing the platform in different ways.

Acquia Lift allows us to gather the insights we need to create and deliver targeted, in-context experiences that drive engagement, conversion, and loyalty.

Our most recently launched project (now live in beta) leverages and extends Lift and Content Hub to provide a truly personalised browsing experience for Institute of Physics members.

IOP’s personalised platform

Using the Content Hub component of Lift, we syndicate content from a range of the IOP’s digital properties, all built on different platforms. As Lift only accepts content from Drupal sources, we created a Drupal-based proxy - called CHAP (Content Hub API Proxy) - which passes the content up to the Content Hub platform for syndication. 

That content is then displayed alongside on-site content on the IOP’s new web platform (designed and built by Catch). There, members can log in and - using our simple onboarding process combined with the all-new global taxonomy we devised - personalise their experience with the IOP.

See Acquia Lift for The Institute of Physics at http://beta.iop.org, or get in touch with us to learn more about how we can deliver targeted, in-context experiences that drive engagement, conversion, and loyalty for you.

04 Sep 2017

Joining the Premier League

We're proud to announce that, after a competitive pitch, Catch have been selected as the digital agency of record for Premier League team Watford FC.

Catch's Founder and Managing Director Jonathan Smith said; "This is an exciting opportunity to help Watford FC really make their mark on the digital transformation that Premier League clubs have experienced over the past couple of seasons. The team at Watford have a solid foundation in using digital marketing to connect with their fans, and we're looking forwards to working with them to take the club's digital presence to the next level."

Watch this space.

For more information about Catch, please contact newbiz [at] catchdigital [dot] com (newbiz[at]catchdigital[dot]com)

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