28 Oct 2018

Acquia partnership

Acquia.com is the destination for customers looking for digital experience expertise, and Catch being an official Acquia Partner puts us with some of the most capable and talented digital leaders to be found anywhere in the world, as Acquia themselves write on their partnership website.

With our core focus on the end to end customer experience, Drupal is a key platform that enables us to power engaging and personalised customer experiences, and we've worked with Acquia on a wide range of Drupal related projects, including, SES, Institute of Physics, Watford FC, University of Salford, and BBC GoodFood.

"Acquia initially offered managed cloud hosting and fine-tuned services for Drupal, and has now grown to provide a fully loaded digital experience platform with Drupal at its core"

We're all about community empowerment for Developers, and are active in the open-source community ourselves. Engaged and knowledgable developers better the Drupal community, and this enables support for all the organisations that leverage Drupal to power their digital customer experiences.

At the heart of the Drupal community is Acquia, the leading cloud platform SaaS company. Having Dries Buytaert, the co-founder of Acquia and the creator of Drupal, develop this program provides an enormous amount of credibility within the community.

If you're interested in learning more about how we can help you get the most from your Drupal project, or how we can make Drupal work for your organisation, please don't hesitate to get in touch.

Related news and work

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30 Nov 2018

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SES: Drupal 8, front-end teardown

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01 Dec 2015

Take me to Japan

Partnering with All Nippon Airways to create higher level of brand penetration in the UK, France and Germany and educate consumers on the culture and beauty of Japan, whilst strengthening its connection to ANA

Objective

All Nippon Airways required an agency to support with social media strategy for its EMEA markets. The campaign brief was to develop an activation that would create a higher level of brand penetration in the UK, France and Germany.

The core objectives were:

- Improve brand awareness in the UK, France and Germany

- Increase ANA’s email database by the organisation’s established growth target

- Grow the brand’s Facebook following in the UK, France and Germany by +10%

Approach

To meet ANA’s objectives, Catch launched #TakeMeToJapan; a campaign designed to capture the imagination of both new and existing fans.

The activation centred around a data capture Facebook app, which housed a prize draw for two flights to Japan with accommodation. To enter, users were asked to curate their dream experience through a series of image options. This was designed to educate consumers on the culture and beauty of Japan, whilst strengthening its connection to ANA.

Once the entry was completed, each user received an ANA branded mood board. The shareability of this strong, branded visual piece encouraged additional organic sharing via the entrants networks.

The prize draw mechanic was supported by a promotional strategy that aimed to increase both brand awareness and follower acquisition. This included:

- Social content calendar for UK, France and Germany

- Facebook advertising strategy

- Partnership with the Prince Park Tower Hotel, Tokyo

- Trigger email campaign