29 Jul 2019

Red Bull Project Pro

We’re super “Stoked” to have worked on Red Bull Project Pro, a messenger bot experience that lets you get expert training tips from professional athletes, featuring 2019 Cricket World Cup champ Ben Stokes.

Project Pro offers you a month of exclusive content from six pro athletes on everything from nutrition to mental preparation to strength and conditioning, plus exclusive videos providing a never-seen-before look into their lives as they train each day at the highest level.

The athletes you can learn from are:

Ben Stokes (Cricket)
Jack Nowell (Rugby)
Lucy Charles (Triathlon)
Maddie Hinch (Hockey)
Billy Morgan (Snowboarding)
Shauna Coxsey (Climbing)

We worked with Red Bull to create 6 stories for each athlete, brought to life via some clever AI chatbot technology to get you inspired to take your training to the next level.

Edit: the Red Bull Project Pro messenger bot activation ran for 3 months July - Sept 2019, for more information visit www.redbull.com/gb-en/projects/project-pro

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The site showcases ZSL's wide range of animal related products and gives animal lovers the chance to contribute to ZSL's conservation efforts around the world while purchasing a variety of beautiful gifts (or something for themselves!).

All products are also categorised into collections pages that are listed in the main menu for users to easily find what they are searching for. Users can also add items to their wish list to share on their social channels or via email!