29 Jul 2019

Red Bull Project Pro

We’re super “Stoked” to have worked on Red Bull Project Pro, a messenger bot experience that lets you get expert training tips from professional athletes, featuring 2019 Cricket World Cup champ Ben Stokes.

Project Pro offers you a month of exclusive content from six pro athletes on everything from nutrition to mental preparation to strength and conditioning, plus exclusive videos providing a never-seen-before look into their lives as they train each day at the highest level.

The athletes you can learn from are:

  • Ben Stokes (Cricket)
  • Jack Nowell (Rugby)
  • Lucy Charles (Triathlon)
  • Maddie Hinch (Hockey)
  • Billy Morgan (Snowboarding)
  • Shauna Coxsey (Climbing)

We worked with Red Bull to create 6 stories for each athlete, brought to life via some clever AI chatbot technology to get you inspired to take your training to the next level.

Edit: the Red Bull Project Pro messenger bot activation ran for 3 months July - Sept 2019, for more information visit www.redbull.com/gb-en/projects/project-pro

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27 Apr 2015

Just launched: ZSL London Zoo lemurs

Have you been “In With The Lemurs” yet? You may have seen advertising around and about the London Underground in the past month promoting ZSL London Zoo’s latest exhibit.

We’ve been working with our client Zoological Society London to help launch a brand new walk-through exhibit at ZSL London Zoo, where visitors can get closer than ever before to 15 ring-tail lemurs and one black and white ruffed lemur.

We’ve had great fun developing destination content for zsl.org (their award winning site we built last year) to excite users about the exhibit, fitting within a larger scale social strategy piece we’ve also produced.

Check out our HTML5 In With The Lemurs game and journey through the Madagascan shrub forest with these evolutionarily unique primates.

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