We've been working with Picturehouse Cinemas recently on their launch of Picturehouse Central, a beautiful new 7 screen cinema in London's swinging West End, right on Shaftesbury Avenue.

7 screens it may have, but this ain't no soulless multiplex.

Picturehouse are know for their architecturally unique venues that provide café bars, restaurants and live events alongside the traditional movie-going experience, and Picturehouse Central is the jewel in the crown. It even has a roof terrace with stunning views across London and a swanky members bar.

To celebrate it's opening, a specially commissioned Members’ Wall will feature, with the names of the first 2000 Members to join etched into the fabric of the building, leaving their mark in cinema history.

Here's a sneak peek at part of the project, the idents which are about to start playing on screens up and down the country, promoting the Members Wall and celebrating the launch of this new landmark cinema.