08 Sep 2019

Chelsea Barracks launches

We've just launched an emotive digital destination for London’s most coveted neighbourhood, Chelsea Barracks.

Over a decade in the making, Chelsea Barracks has finally opened its doors. Catch has worked with the talented Chelsea Barracks marketing team to create a website platform which adapts to each stage of the development lifecycle, presenting Chelsea Barracks as a premium opportunity and lifestyle choice, inspiring both prospects and the local community alike.

Read our case study here.

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Data driven personalisation

As Acquia partners, we’ve worked with their Lift product for several of our clients, employing the platform in different ways.

Acquia Lift allows us to gather the insights we need to create and deliver targeted, in-context experiences that drive engagement, conversion, and loyalty.

Our most recently launched project (now live in beta) leverages and extends Lift and Content Hub to provide a truly personalised browsing experience for Institute of Physics members.

IOP’s personalised platform

Using the Content Hub component of Lift, we syndicate content from a range of the IOP’s digital properties, all built on different platforms. As Lift only accepts content from Drupal sources, we created a Drupal-based proxy - called CHAP (Content Hub API Proxy) - which passes the content up to the Content Hub platform for syndication.

That content is then displayed alongside on-site content on the IOP’s new web platform (designed and built by Catch). There, members can log in and - using our simple onboarding process combined with the all-new global taxonomy we devised - personalise their experience with the IOP.

See Acquia Lift for The Institute of Physics at http://beta.iop.org, or get in touch with us to learn more about how we can deliver targeted, in-context experiences that drive engagement, conversion, and loyalty for you.