11 Nov 2020

Helping UK SMEs unlock the value of digital advertising

Today in collaboration with our client IAB UK, we've launched a tool to help UK SMEs unlock the value of digital advertising for their brand, products and services in order to drive more sales, raise awareness of their company and help them succeed.

In June 2020 IAB UK published a research piece "Powering Up". Drawing on evidence from nearly 1,200 UK SMEs, "Powering Up" explores how small businesses are using digital advertising, where they feel it excels and where more support is needed from the digital industry to help the market’s recovery in the wake of COVID-19.

Powering Up: Helping UK SMEs unlock the value of digital advertising

The tool was born out of one of the core pieces of feedback the research found being that SMEs need a tailored, interactive experience to help them discover why digital advertising is effective for reaching their customers and building brands.

The tool has two primary objectives:

  • Encourage SMEs who currently don’t invest in digital advertising to take their first steps
  • Empower SMEs who already spend on digital advertising to discover new channels and to use it more effectively

We continue to work with IAB UK on a rich roadmap of feature improvements for their website. 

To find out more about the SME Tool, visit www.iabuk.com/poweringup/tool

23 Sep 2019

Developing our teams

As part of our commitment at Catch to ensuring that our teams are as equipped for success as they can be, we recently engaged Annabel Shilton, an experienced Business Coach and Consultant, to provide a leadership and management training programme for our management teams.

We took time out last Thursday for this dynamic and engaging workshop, starting with the foundations of the difference between leadership & management, then moving on to how we can all gain from improving on empowerment, ownership & responsibility and how communication is at the centre of effective leadership.

The team had a great day and left feeling empowered to better support not only themselves, but their own teams through better personal effectiveness and communication. We're looking forwards to putting into practise some of the new skills and techniques learned from the workshop.

About Annabel: Annabel Shilton has over 18 years of experience as an Executive Coach, Coach Supervisor and Consultant. Her previous roles in strategic marketing with global companies have equipped her with the unique ability to integrate business, marketing and people strategies, deliver organisational objectives, increase people engagement and productivity. She has worked with many senior executives and top teams in both large and small organisations on coaching and change programmes with a specific focus on developing leaders to build organisations to which people want to belong.

Start a conversation

0207 494 3554
or
newbiz@catchdigital.com