11 Nov 2020

Helping UK SMEs unlock the value of digital advertising

Today in collaboration with our client IAB UK, we've launched a tool to help UK SMEs unlock the value of digital advertising for their brand, products and services in order to drive more sales, raise awareness of their company and help them succeed.

In June 2020 IAB UK published a research piece "Powering Up". Drawing on evidence from nearly 1,200 UK SMEs, "Powering Up" explores how small businesses are using digital advertising, where they feel it excels and where more support is needed from the digital industry to help the market’s recovery in the wake of COVID-19.

Powering Up: Helping UK SMEs unlock the value of digital advertising

The tool was born out of one of the core pieces of feedback the research found being that SMEs need a tailored, interactive experience to help them discover why digital advertising is effective for reaching their customers and building brands.

The tool has two primary objectives:

Encourage SMEs who currently don’t invest in digital advertising to take their first steps
Empower SMEs who already spend on digital advertising to discover new channels and to use it more effectively

We continue to work with IAB UK on a rich roadmap of feature improvements for their website.

To find out more about the SME Tool, visit www.iabuk.com/poweringup/tool

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05 Feb 2019

A new generation of students

This week we launched the first phase of the brand new University of Salford website.

The website is part of a large digital transformation project currently being undertaken by the University of Salford, with Catch working as their digital partner to help transform their public facing website to meet the needs of a new generation of students.

In this first phase a brand new course finder to improve the user experience for current and prospective students finding out about the University’s offering.

This project presented the ideal opportunity to audit content and improve the user experience across the site. With so many facets of the University managing disparate sections of the site, thousands of unique pages had been created using multiple content management systems and microsites.

The previous site was very organisation-centric so the new site presented the chance to move to a more user-centred experience. In order to gather requirements from both the University’s internal stakeholders and the students’ perspective, a huge amount of user research was undertaken to inform the UX, including interviews and workshops. We also collected feedback from the previous site to highlight areas of improvement, in addition to new feature requests and suggestions.

This MVP site launch is just beginning and we’ll continue to deliver updates throughout 2019 against our roadmap, with exciting new features, always based on our users’ feedback.

Visit https://beta.salford.ac.uk/ to see the work in action.