11 Nov 2020

Helping UK SMEs unlock the value of digital advertising

Today in collaboration with our client IAB UK, we've launched a tool to help UK SMEs unlock the value of digital advertising for their brand, products and services in order to drive more sales, raise awareness of their company and help them succeed.

In June 2020 IAB UK published a research piece "Powering Up". Drawing on evidence from nearly 1,200 UK SMEs, "Powering Up" explores how small businesses are using digital advertising, where they feel it excels and where more support is needed from the digital industry to help the market’s recovery in the wake of COVID-19.

Powering Up: Helping UK SMEs unlock the value of digital advertising

The tool was born out of one of the core pieces of feedback the research found being that SMEs need a tailored, interactive experience to help them discover why digital advertising is effective for reaching their customers and building brands.

The tool has two primary objectives:

Encourage SMEs who currently don’t invest in digital advertising to take their first steps
Empower SMEs who already spend on digital advertising to discover new channels and to use it more effectively

We continue to work with IAB UK on a rich roadmap of feature improvements for their website.

To find out more about the SME Tool, visit www.iabuk.com/poweringup/tool

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Acquia partnership

Acquia.com is the destination for customers looking for digital experience expertise, and Catch being an official Acquia Partner puts us with some of the most capable and talented digital leaders to be found anywhere in the world, as Acquia themselves write on their partnership website.

With our core focus on the end to end customer experience, Drupal is a key platform that enables us to power engaging and personalised customer experiences, and we've worked with Acquia on a wide range of Drupal related projects, including, SES, Institute of Physics, Watford FC, University of Salford, and BBC GoodFood.

"Acquia initially offered managed cloud hosting and fine-tuned services for Drupal, and has now grown to provide a fully loaded digital experience platform with Drupal at its core"

We're all about community empowerment for Developers, and are active in the open-source community ourselves. Engaged and knowledgable developers better the Drupal community, and this enables support for all the organisations that leverage Drupal to power their digital customer experiences.

At the heart of the Drupal community is Acquia, the leading cloud platform SaaS company. Having Dries Buytaert, the co-founder of Acquia and the creator of Drupal, develop this program provides an enormous amount of credibility within the community.

If you're interested in learning more about how we can help you get the most from your Drupal project, or how we can make Drupal work for your organisation, please don't hesitate to get in touch.