11 Nov 2020

Helping UK SMEs unlock the value of digital advertising

Today in collaboration with our client IAB UK, we've launched a tool to help UK SMEs unlock the value of digital advertising for their brand, products and services in order to drive more sales, raise awareness of their company and help them succeed.

In June 2020 IAB UK published a research piece "Powering Up". Drawing on evidence from nearly 1,200 UK SMEs, "Powering Up" explores how small businesses are using digital advertising, where they feel it excels and where more support is needed from the digital industry to help the market’s recovery in the wake of COVID-19.

Powering Up: Helping UK SMEs unlock the value of digital advertising

The tool was born out of one of the core pieces of feedback the research found being that SMEs need a tailored, interactive experience to help them discover why digital advertising is effective for reaching their customers and building brands.

The tool has two primary objectives:

  • Encourage SMEs who currently don’t invest in digital advertising to take their first steps
  • Empower SMEs who already spend on digital advertising to discover new channels and to use it more effectively

We continue to work with IAB UK on a rich roadmap of feature improvements for their website. 

To find out more about the SME Tool, visit www.iabuk.com/poweringup/tool

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15 Jun 2017

Hello Worldpay!

This week we're thrilled to reveal that, after a competitive pitch, we'll be partnering with Worldpay on a large scale digital transformation initiative.

Worldpay is a global leader in payments processing technology and solutions. On a daily basis they process over 31 million mobile, online and in-store transactions - that’s around 400 a second. Here in the UK, Worldpay process approximately 42% of all transactions.

As tech geeks ourselves, it's a perfect fit to be working with the global leader in payment processing technology, across their UK, US and Global teams.

In the coming months, we're going to be looking holistically at their customer facing digital ecosystem. We’ll be looking to improve the customer and prospect experience across the board, implementing new functionality to drive Worldpay forwards.

We've already been able to leverage our creative expertise to help launch Worldpay's Fantastic Journey, an experience guiding users through the brave new world of payments.

We've also been working with Worldpay to develop the Worldpay Spotlight, a tablet optimised video tool for their sales team to use on the ground to help surface the relevant video content for prospective clients in a slick, engaging experience.

Keep your eyes peeled for what comes next.

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