08 Apr 2020

A new platform for YOTEL

This week we’re proud to announce the launch of the new YOTEL international website platform + booking experience www.yotel.com.

YOTEL disrupt the world of hospitality through people, technology and design. With Catch’s track record in using technology and design to create customer-centric digital experiences, it was a natural fit for YOTEL to select Catch after a competitive pitch process to design and build a new web platform.

The new platform will support the brand’s global ambitions of having 60 hotels open or in development by 2025.

Visit www.yotel.com and book your next trip. You can read our case study here.

If you’re interested in how Catch can help your brand better connect with your customers, increase conversion, or even help you navigate your PMS decision, please get in touch.

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05 Feb 2019

A new generation of students

This week we launched the first phase of the brand new University of Salford website.

The website is part of a large digital transformation project currently being undertaken by the University of Salford, with Catch working as their digital partner to help transform their public facing website to meet the needs of a new generation of students.

In this first phase a brand new course finder to improve the user experience for current and prospective students finding out about the University’s offering.

This project presented the ideal opportunity to audit content and improve the user experience across the site. With so many facets of the University managing disparate sections of the site, thousands of unique pages had been created using multiple content management systems and microsites.

The previous site was very organisation-centric so the new site presented the chance to move to a more user-centred experience. In order to gather requirements from both the University’s internal stakeholders and the students’ perspective, a huge amount of user research was undertaken to inform the UX, including interviews and workshops. We also collected feedback from the previous site to highlight areas of improvement, in addition to new feature requests and suggestions.

This MVP site launch is just beginning and we’ll continue to deliver updates throughout 2019 against our roadmap, with exciting new features, always based on our users’ feedback.

Visit https://beta.salford.ac.uk/ to see the work in action.