06 Aug 2021

Helping new students get off to the best possible start

With this year’s A-level results announcement comes a new wave of students embarking upon their university careers. Whilst this is unquestionably a time of excitement and possibility, it can also be pretty daunting. For many, it will be their first time living away from home, and could well mean a move to a new city, or even country. It was this consideration that underpinned a recent brief from a client of ours, a Student Accommodation provider who was looking to fully streamline their new resident onboarding program, in order to make the lead up to move-in-day as simple and supportive as possible.


The Brief

Taking the period of time between booking and arrival, there was a need to tackle the information overload faced by their new customers. During this crucial introduction to life at their new student home, bookers were receiving an overwhelming array of communications across different channels before they arrived at their residence. We worked with our client to devise a digital pre-arrivals program that would:

  • Support residents in the completion of follow-up admin tasks relating to their booking
  • Encourage new-bookers to download the free residents’ app so that they can start benefiting from it’s features immediately
  • Provide clear communication in the lead up to arrival day
  • Reduce the number of pre-arrival enquiries
  • Make arrival day check-in as quick and seamless as possible
  • Ultimately, make each new resident feel part of the family, even before they physically arrive on site

Our Approach

Our first task was to deconstruct the pre-arrivals journey, clearly mapping all tasks that need to be completed and all of the information that ‘must’, ‘should’ and ‘could’ be communicated to new recruits. To do this, we brought together key team members’ across the business’s marketing, digital and resident liaison teams and worked together to build a clear picture of the current process and our shared ambition for the new, improved experience.

From here we were able to embark upon the solution design phase. Simplicity was key to our approach which looked to streamline the wealth of onboarding communications into a single source via the resident app and distributing only when relevant. The ultimate solution we were able to deliver included:

  • A program of timely push notifications direct to a users, prompting them to complete tasks or discover helpful information
  • The addition of a progress gate within the app that provides users with a visual representation of how close they are to completing their onboarding
  • A digital Tenancy Agreement with downloadable mobile copy
  • An interface that houses the full suite of Read and Sign steps in one handy place
  • Access to a QR code via the app that enables residents who have completed all onboarding steps to check-in by simply scanning their code upon arrival at their residence

Using clever tech, and well-timed comms, we were able to support students in getting off to the best possible start

Our ultimate ambition over the course of this project was to give residents the best start to their year as possible. At the heart of this lies student well-being, and ensuring that each new booker feels supported from the moment they confirm their purchase. We hope that this digital pre-arrivals program reduces confusion and creates a more manageable onboarding experience for every new booker this year!

Making our experience work for you

We have a huge range of experience in the PBSA + Education sector through our work with IQ Students, GSA, Scape, University of Salford and more. We're experienced in designing and building platforms that can make life better for your customers.

If you're interested in working with us to devise smart strategies that will improve your connection with your audience, don't hesitate to get in touch.

25 Oct 2019

Goodbye Sketch...

Hi, I'm Sam Hainsworth, Design Lead at Catch, and I want to tell you about our Creative Team's recent move from Sketch to Figma and the benefits it has brought us in creating a more collaborative and efficient work process.

It wasn’t so long since that if you asked a designer what software they used to create just about anything, the answer would more likely have included the word ‘Adobe’.

Today, there are so many options to bring creativity to life, that a big question more often than not is: what’s the best design software out there right now? And the answer for a while was Sketch, but not anymore. 

Our hearts have been stolen by Figma.

What’s Figma you ask? In many ways, it’s exactly like Sketch…Invision, Principle, Craft, Google Drive, and Dropbox. It may sound like a Frankenstein's mess of a platform, but it’s possibly the greatest design eco-system ever built to date (my own views here...!)

Figma at heart is a web app - yes, no software needed other than a web browser - that allows Designers, Developers, and Clients to collaborate together to make beautiful creations of any kind. It's the first piece of software that has managed to combine a design tool, prototyping, and animation that allows teams to be able to work together with ease.

For the sake of this article, I’ve split it into 2 key areas (designing and prototyping ) on why we think Figma is the king.


Designing with Figma

As a design tool, Figma is A LOT like Sketch. They’ve certainly done a great job at making the transition from Sketch to Figma easy for us: the interface feels the same, we still have symbols, artboards, etc. But there are some pretty important differences.

Real-time collaboration 

Remember the first time you opened Google Docs and saw someone else typing in real-time, deep down thinking “wow, we really are in the future”, well Figma has taken the idea of real-time collaboration and applied it within their software, allowing multiple people to work on one project at once.

It might sound like you could have the classic hovering Creative Director watching your every movement from the comfort of their own seat, but it becomes such a useful tool. No more do you have 2 Designers working on multiple files and then merging their creative 2 hours later to find they’ve used different fonts weights or having to export assets for each other. This real-time collaboration lets designers have a single source of truth for each project and collaborate in tandem, rather than in silos.

Connected design systems

With many concurrent projects in an agency, one thing that can be a real struggle to keep is consistency. Over the years, projects grow and with that so do the components and styles that build these websites, apps, platforms, etc. Design systems within Sketch (or any other design tool for that matter) are static files that can often get forgotten about or duplicated along the way, creating chaos.

These systems, within Figma, act as your hymn sheet for each client; letting you store reusable assets that can be shared across the design team and projects. Figma transforms these static design systems into live breathing sources of truth (sounds a big deal, well it really is!) that can be worked on together and pulled across many different projects.

 

File management 

Now, this may sound boring, but this truly is such a game-changer: How many times have you been looking for the final creative you worked on 3 months ago, only to find 4 files all with the word ‘FINAL’ at the end of it. Or to not even be able to find where it was saved in the first place?

With Figma, all files are saved within their own cloud eco-system; allowing you to access all your files anywhere, at any time; and with their neat interface, ways of organising and sorting, it's so much easier to access the whole teams’ files.

 

Version history

Last, but by no means least, we have version history: which is again a real lifesaver and means you don’t need to create hundreds of duplicate files anymore. Figma allows you to go back in time and see how your designs have progressed, giving you the option to create key milestones in the project. 

 

Prototyping with Figma

This is where Figma gets really interesting. In the past, prototyping meant uploading your designs to Invision, Marvel, etc. and then adding interactions and repeating every time you got feedback. Figma takes that pain away and lets you prototype and present directly. Essentially, letting you create a clickable prototype and show off fully animated interactions.

Inline commenting

This feature allows anyone to comment inline with the designs you're working on, which sounds like both a blessing and a curse, but it takes the pain out of amends. Now being able to read a comment directly in your design means no more missing feedback and once the amend is done, that’s it: no need to re-upload your prototype, it’s all right there.

Animation

If prototyping wasn’t enough, Figma has recently added ‘Smart Animation’ to the mix, allowing you to quickly create smooth animations and transitions giving your prototypes that extra layer of finish and finesse.

Goodbye Sketch, it’s been emotional

Ok, we still like Sketch and it does still do a few things better than Figma, but right now Figma is in its early days and rolling out features like no tomorrow and we couldn’t be happier with where they’re taking this amazing tool.

So, for now, goodbye Sketch, it’s been emotional.

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