06 Oct 2016

Spain, the next tech-hub?

When you hear Madrid you may think primarily of culture, football, nightlife, but not necessarily the tech industry. But over the past three years much has changed and the tech industry is booming thanks to startups and agile ways of thinking.

Spanish startup funding is up 83% in 2015, according to a report by ASCRI (Spanish Association for Capital, Growth and Investment) and with 78% of that investment going into ICT and digital projects, Madrid is fast becoming the new tech-hub of Europe.

The Spanish economy has been hit hard by the economic downturn but the fast paced, agile thinking of the tech industry has come out stronger than ever and shows a great future ahead of it.

Tech leaders such as Google and Amazon are embracing the potential of Madrid. In 2015 Google opened Google Campus, and summer 2016 saw Amazon opening their tech-hub, one of only 3 in Europe. There are several other impressively backed incubator and startup hubs too.

“Tech talent in Spain is abundant and of high quality, but most importantly it is available.”

Adam Sedó, Amazon Spain

Earlier this year (2016) Catch opened its Madrid offices, expanding its services into the Spanish market and to access the tech talent pool Madrid has to offer.

This is exciting news for Catch and the future growth of Madrid as a cornerstone of the European tech scene. With the recent launch of Catch Studios and opening of our office in Madrid Catch are in a great position to capitalise on the burgeoning tech scene in Madrid.

18 Sep 2014

Introducing the Rimmel website platform

Pairing cutting edge technology with stunning creative, creating a global platform for Rimmel that cements them as best-in-class

Overview

We’ve been working with Coty for a number of years, and are currently Rimmel London’s global digital agency. Our remit is wide and varied, and our very first project back in 2012/13 was to completely overhaul their online web presence. Here we talk about that project…

Objective

Rimmel products are available in over 20+ markets, spanning 15+ languages. We were tasked with designing and building the brand a digital platform which would cement Rimmel as ahead of the curve across their markets, creating an engaging and consistent brand experience along the way.

Approach

Our “mobile-first” ethos has allowed create a mobile friendly experience, with content prioritised appropriately. The new site has been built with mobile and tablet use firmly in mind. We’ve provided Rimmel with a cross-platform compatible experience, ensuring all users are presented with the same information as those who visit using a desktop browser.

To bring a feature-rich experience to the fans, we’ve integrated with a wealth of 3rd party systems including CheetahMail (for email marketing and data capture), BazaarVoice (for product reviews and ratings), Where2GetIt (retail outlet locator) and DailyMakeover - Virtual Makeover (try on products by uploading a photo or taking one with your webcam).

To enable the user to refine the vast product range that Rimmel offer we’ve integrated a technology called Isotope. Isotope makes browsing and filtering a far more impressive experience, and really gives the WOW factor, showing off the products to full effect.

Key features

 - Mobile responsive theme, with optimised content for mobile and tablet browsing

 - Try before you buy with Virtual Makeover 

 - Rimmel Buzz for the latest news, competitions and street style

 - Integration with 3rd-party APIs

 - Products reviews and commenting

 - Aggregation of Twitter/Facebook/Facebook social media platforms

The future

Pairing cutting edge technology with stunning creative, we’ve created a global platform for Rimmel that cements them as best-in-class.

We’ve created a platform using Drupal within which we can roll out additional market websites in their local language. An international team of content editors have full control over their individual market's website.

We continue to work with Rimmel on their global digital strategy.

Start a conversation

0207 494 3554
or
newbiz@catchdigital.com