19 Aug 2015

Just launched: Stonewall

We're proud to unveil the new website for Stonewall, the leading charity for lesbian, gay, bi and trans equality.

Stonewall appointed us to design and build the website following a competitive pitch at the end of 2014, the new website www.stonewall.org.uk also reveals a fresh new look for the 26-year-old charity.

New features include clearer designs and easier search functions, a new information structure to enable better more intuitive navigation and a responsive design. All of Stonewall’s websites – Stonewall Scotland, Stonewall Cymru and Young Stonewall – have also been integrated to sit across one site.

Stonewall has also recently added the tagline - Acceptance without exception, to its famous star logo, demonstrating its commitment to making real change to ensure everyone, everywhere is free to be themselves.

Content has also been refreshed to make the information engaging and clear, with new film and photo content to be developed to ensure the site is fully accessible. The new website now also hosts Stonewall’s expansive library of research and publications in a new format so they're easier to browse and download. 

The website also has a new section – Stonewall Says – to communicate the charity's view on news, recent trends and issues affecting LGBT people, as well as a spotlight on Stonewall volunteers to celebrate their achievements and demonstrate the benefits of volunteering as well as encouraging others to get involved.

As part of this commitment, Stonewall is strengthening its networks and developing deeper relationships with people from ethnic minorities, faith-based groups and those who live in rural communities to secure equality for all.

Stonewall’s website is used by a variety of audiences such as schools and corporate businesses working to create inclusive and accepting cultures; LGBT people and groups seeking legal guidance or information on support in their area; volunteers, donors and supporters looking for how to get involved; journalists looking for information and research on LGBT issues; and UK and international human rights activists looking for ideas and resources.

18 Sep 2014

Introducing the Rimmel website platform

Pairing cutting edge technology with stunning creative, creating a global platform for Rimmel that cements them as best-in-class

Overview

We’ve been working with Coty for a number of years, and are currently Rimmel London’s global digital agency. Our remit is wide and varied, and our very first project back in 2012/13 was to completely overhaul their online web presence. Here we talk about that project…

Objective

Rimmel products are available in over 20+ markets, spanning 15+ languages. We were tasked with designing and building the brand a digital platform which would cement Rimmel as ahead of the curve across their markets, creating an engaging and consistent brand experience along the way.

Approach

Our “mobile-first” ethos has allowed create a mobile friendly experience, with content prioritised appropriately. The new site has been built with mobile and tablet use firmly in mind. We’ve provided Rimmel with a cross-platform compatible experience, ensuring all users are presented with the same information as those who visit using a desktop browser.

To bring a feature-rich experience to the fans, we’ve integrated with a wealth of 3rd party systems including CheetahMail (for email marketing and data capture), BazaarVoice (for product reviews and ratings), Where2GetIt (retail outlet locator) and DailyMakeover - Virtual Makeover (try on products by uploading a photo or taking one with your webcam).

To enable the user to refine the vast product range that Rimmel offer we’ve integrated a technology called Isotope. Isotope makes browsing and filtering a far more impressive experience, and really gives the WOW factor, showing off the products to full effect.

Key features

 - Mobile responsive theme, with optimised content for mobile and tablet browsing

 - Try before you buy with Virtual Makeover 

 - Rimmel Buzz for the latest news, competitions and street style

 - Integration with 3rd-party APIs

 - Products reviews and commenting

 - Aggregation of Twitter/Facebook/Facebook social media platforms

The future

Pairing cutting edge technology with stunning creative, we’ve created a global platform for Rimmel that cements them as best-in-class.

We’ve created a platform using Drupal within which we can roll out additional market websites in their local language. An international team of content editors have full control over their individual market's website.

We continue to work with Rimmel on their global digital strategy.

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