18 Jun 2015

Picturehouse Central launch campaign

We've been working with Picturehouse Cinemas recently on their launch of Picturehouse Central, a beautiful new 7 screen cinema in London's swinging West End, right on Shaftesbury Avenue.

7 screens it may have, but this ain't no soulless multiplex.

Picturehouse are know for their architecturally unique venues that provide café bars, restaurants and live events alongside the traditional movie-going experience, and Picturehouse Central is the jewel in the crown. It even has a roof terrace with stunning views across London and a swanky members bar.

To celebrate it's opening, a specially commissioned Members’ Wall will feature, with the names of the first 2000 Members to join etched into the fabric of the building, leaving their mark in cinema history.

Here's a sneak peek at part of the project, the idents which are about to start playing on screens up and down the country, promoting the Members Wall and celebrating the launch of this new landmark cinema.

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Wow, you've scrolled back a long way...

If you've been scrolling for the past few minutes in our news section, you've reached the very end, congratulations!

We expect that you're one of the following;

You're thinking about switching jobs, and are doing your due diligence on Catch?

Check out our dedicated careers section to learn about what it's like to work at Catch. We're proud of our culture, which is why we made a short film to show off what life is like behind the scenes.

You loved our "infinite scroll", and just could not stop scrolling?

Oddly satisfying isn't it? We're glad we entertained you for a few moments.

You're interested in seeing what our oldest news article is (SEO nerd?)

You'll notice that the oldest news article on this website (apart from the one you're reading, which was actually written in October 2018) is from July 2014. But wait.... Catch was founded in 2007 right? That's right, but when we updated our website in October 2018 we made the decision not to migrate any news articles older than July 2014. Having analysed our SEO ranking factors we were confident that the vast majority of our SERPs is gained from posts between July 2014 and today (post-launch update: we were right!).

Interested about Catch's history?

Catch was founded by Jonathan Smith in 2007, and our first offices were on Archer Street in what was then a very seedy part of Soho, London. To learn more about the history of Catch, you can read an interview with Jonathan.