18 Jun 2015

Picturehouse Central launch campaign

We've been working with Picturehouse Cinemas recently on their launch of Picturehouse Central, a beautiful new 7 screen cinema in London's swinging West End, right on Shaftesbury Avenue.

7 screens it may have, but this ain't no soulless multiplex.

Picturehouse are know for their architecturally unique venues that provide café bars, restaurants and live events alongside the traditional movie-going experience, and Picturehouse Central is the jewel in the crown. It even has a roof terrace with stunning views across London and a swanky members bar.

To celebrate it's opening, a specially commissioned Members’ Wall will feature, with the names of the first 2000 Members to join etched into the fabric of the building, leaving their mark in cinema history.

Here's a sneak peek at part of the project, the idents which are about to start playing on screens up and down the country, promoting the Members Wall and celebrating the launch of this new landmark cinema.

18 Sep 2014

Introducing the Rimmel website platform

Pairing cutting edge technology with stunning creative, creating a global platform for Rimmel that cements them as best-in-class

Overview

We’ve been working with Coty for a number of years, and are currently Rimmel London’s global digital agency. Our remit is wide and varied, and our very first project back in 2012/13 was to completely overhaul their online web presence. Here we talk about that project…

Objective

Rimmel products are available in over 20+ markets, spanning 15+ languages. We were tasked with designing and building the brand a digital platform which would cement Rimmel as ahead of the curve across their markets, creating an engaging and consistent brand experience along the way.

Approach

Our “mobile-first” ethos has allowed create a mobile friendly experience, with content prioritised appropriately. The new site has been built with mobile and tablet use firmly in mind. We’ve provided Rimmel with a cross-platform compatible experience, ensuring all users are presented with the same information as those who visit using a desktop browser.

To bring a feature-rich experience to the fans, we’ve integrated with a wealth of 3rd party systems including CheetahMail (for email marketing and data capture), BazaarVoice (for product reviews and ratings), Where2GetIt (retail outlet locator) and DailyMakeover - Virtual Makeover (try on products by uploading a photo or taking one with your webcam).

To enable the user to refine the vast product range that Rimmel offer we’ve integrated a technology called Isotope. Isotope makes browsing and filtering a far more impressive experience, and really gives the WOW factor, showing off the products to full effect.

Key features

 - Mobile responsive theme, with optimised content for mobile and tablet browsing

 - Try before you buy with Virtual Makeover 

 - Rimmel Buzz for the latest news, competitions and street style

 - Integration with 3rd-party APIs

 - Products reviews and commenting

 - Aggregation of Twitter/Facebook/Facebook social media platforms

The future

Pairing cutting edge technology with stunning creative, we’ve created a global platform for Rimmel that cements them as best-in-class.

We’ve created a platform using Drupal within which we can roll out additional market websites in their local language. An international team of content editors have full control over their individual market's website.

We continue to work with Rimmel on their global digital strategy.

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0207 494 3554
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newbiz@catchdigital.com