18 Jun 2015

Picturehouse Central launch campaign

We've been working with Picturehouse Cinemas recently on their launch of Picturehouse Central, a beautiful new 7 screen cinema in London's swinging West End, right on Shaftesbury Avenue.

7 screens it may have, but this ain't no soulless multiplex.

Picturehouse are know for their architecturally unique venues that provide café bars, restaurants and live events alongside the traditional movie-going experience, and Picturehouse Central is the jewel in the crown. It even has a roof terrace with stunning views across London and a swanky members bar.

To celebrate it's opening, a specially commissioned Members’ Wall will feature, with the names of the first 2000 Members to join etched into the fabric of the building, leaving their mark in cinema history.

Here's a sneak peek at part of the project, the idents which are about to start playing on screens up and down the country, promoting the Members Wall and celebrating the launch of this new landmark cinema.

Related news and work

01 Sep 2014

A new destination for Directioners

Ecommerce for a global phenomenon, giving fans the opportunity to check out every detail of One Direction's new fragrance

Our objective

One Direction are nothing short of a global phenomenon and as such, their newest fragrance "You & I" needed an amazing interactive, responsive experience for the legions of fans of the band to check out every detail of the product and campaign in all of their combined glory.

We were also adding the ability to purchase, with the plan being to offer a slick checkout process that would help users to get through the purchase process as simply as possible.

Our approach

In order to provide a scalable and easy to manage site - we selected Drupal 7 as a platform and used it to develop a fully responsive eCommerce store that also provides a multitude of exclusive content for fans of the band.

It was important to everyone involved on the project that this wasn't just an eCommerce store that didn't give anything back for the fans, in order to combat this, we worked to develop areas that showed never seen before content in an exciting way that would allow Directioners to engage with the band online as they never had before.

The job didn't stop with the glossy front end experience - we developed full integrations with payment & CRM and built a bespoke fulfillment interface for the warehouse team to use to get the orders out and into the hands of Directioners around the world.

"One Direction are nothing short of a global phenomenon and as such, their newest fragrance "You & I" needed a dynamic experience for their legions of fans"

Jonathan Smith, Managing Director, Catch

#1DFragrance

User generated content (UGC) is given pride of place within the site in the #1DFRAGRANCE section where we automatically collate all the best content that uses the dedicated hashtag from Twitter, Instagram & Facebook, allowing the team to simply publish their favourites to the site. Keeping the fans engaged and creating more conversation around the products.

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0207 494 3554
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newbiz@catchdigital.com