NWEC

Digital strategy for London’s West End

Delivering a district wide strategy whilst keeping the heritage and personality of each individual street

Challenge

NWEC have an ambitious plan to become the world’s number one retail and leisure district. But they had a challenge, with three unique destination within one single district managed by separate teams - how can we ensure they are all utilising their digital channels and pulling together towards a common goal.

 

Approach

We started by completing a thorough audit of the current online experience across all touch-points and channels. Once completed this we interviewed all stakeholders, product owners and a selection of members to understand their requirements and how the current experience supported their requirements.

We then worked with key senior stakeholders to look at the future of NWEC and how their street sites may manifest themselves given the requirements we had gathered and our understanding of the current experience.

Gathering requirements and insights from stakeholders, members, partners and the public through interviews, workshops and data

Building up a full picture of NWEC's requirements

45

Stakeholder interviews conducted

4m

People Visit Oxford street each week

3 years

2022 Digital Strategy

Outcome

NWEC have a digital strategy to carry them in to 2022 and beyond. A robust framework from which to tackle the challenges of a fast changing retail landscape and the tools they need to build on their current digital ecosystem, as well as a springboard to unlock new opportunities.

We worked with NWEC to set ambitious KPI's and progress is already underway to start implementing the new strategy. Watch this space.