A client of many years standing, Framestore is a powerhouse in visual effects and creative production, with a global team of over 3000 artists and producers. Their diverse work spans film, advertising, television, and immersive experiences
When the time came to upgrade Framestore's Drupal 7 site to Drupal 10, our primary goal was to showcase Framestore's incredible work using engaging visual content.
Secondarily we needed to ensure the site could attract talent by linking case studies to internal teams and providing recruitment information. SEO optimization, bilingual support (English and French), and a streamlined content workflow were also key objectives.
During our Immersion phase, we took a deep dive into Framestore's diverse offering, collaborating closely with their global team to understand their evolving business.
We ran workshops and used tools like Google Analytics and Hotjar to gather feedback and identify pain points from the old site, ensuring we created something that not only has a much-improved front-end user interface but also delivers improvements for website administrators too.
We carefully crafted the website's structure to cater to different user needs. Case studies were linked to relevant services and teams for easy navigation. The navigation was simplified while still providing all the necessary information and dynamic content integration ensured relevant info was always available.
We introduced responsive image cropping, allowing content administrators to set focal points for images. This ensures that no matter the device, visitors always see the best parts of Framestore's work.
Our collaboration with Framestore resulted in a successful website upgrade with improved user experience and innovative features. The website now effectively showcases Framestore's creativity and serves as a hub for talent recruitment, setting Framestore up for continued success in the visual effects and creative production industry.
