17 May 2021

The React framework advantage

We’re big fans of React at Catch. But just what is React, and how do we use it?

React is a JavaScript library used in web development to build interactive elements on the web. The main advantage for end users is the fast interactivity they’re provided with, as there should be very little reload time when new data is presented on their screen. This, in turn, leads to a more positive user experience.

The React advantage for End Users

As you probably know, we’re Drupal experts. Whilst Drupal is an excellent CMS for general website usage, there comes a time when users want a bit more which is when we reach for React to build a ‘web app’ to sit on a page.

Think of Google Maps, for example. What a pain it would be if there was a noticeable page refresh (such as clicking on a link and waiting for the page to reload) each time you zoomed in or out or panned across the map. React helps eliminate this friction, allowing elements to quickly load on a page as the user interacts with them.

React makes it painless to create interactive UIs. Design simple views for each state in your application, and React will efficiently update and render just the right components when your data changes.

ReactJS.org

The React advantage for Developers

React is a JavaScript library that at a fundamental level is used to build many components each with their own independent ‘state’ that tells the component what to do. If you think of a button on a website as a component, the state might include the colour, the text (e.g. ‘Click Here’) and the URL (e.g. ‘https://www.catchdigital.com’). As you build out your React project with components, it allows you to avoid the time-intensive process of coding and testing over and over meaning you can build new features and scale your application.

Developers can reuse the button all over the web app and update the ‘state’ of each of these using ‘props’. The advantage to this is that every button on the site will look and behave in the same way. Of course, components will be much more complicated than just a button, and can do more than just take a user from one page to another.

Below are some helpful definitions to understand the terminology used when discussing React.

  • State - The current data that is within the component, any time this is updated and the state changes, a re-render will take place
  • Props - This is how information or data is passed from one component into another. For example if we reuse the button analogy where have colour, text and url managed in the state of the button, we could also have disabled as a state. If the button component is associated with a contact form, we could set the disabled state of the button to be true until all of the fields of the form are completed and then update the state of the button component using props

Developers are able to reuse tested code and know that it will stand up to stress.

The React advantage for our clients

We now know that React is a data driven tool, and allowing our clients to manage the content for a data driven API means we can treat Drupal as a headless CMS for the output of JSON in an API format. New content can be created in the same way new pages can be created. The same goes for content within each page, reducing what could be a time intensive process to update their site (or multiple sites from one data source).

Some examples of our use of React

From quickly adapting to what the user is looking for on the TV Guide on our Freeview web platform:

To helping students filter and book available accommodation in London via IQ Student Accommodation:

To helping global telecommunication company SES provide users with the ability to search for satellite footprint information using their “Our Coverage” tool within their existing Drupal solution:

Or providing the Internet Advertising Bureau (IAB) Members with a quick and easy way to view Adspend data in a graph that instantly updates as you change dates and add filters:

Catch is experienced in offering our clients effective solutions that take advantages of all the benefits of React.

If you're ready to start your journey and see how we can help you improve your connection with your audience through smart technology like React, don't hesitate to get in touch.

01 Dec 2016

Celebrating beauty

Producing a range of beauty tutorial content as part of our complete digital overhaul of Manhattan Cosmetics

As part of our complete digital overhaul of Manhattan Cosmetics; including an entire redesign and development of their brand website. We helped produce a range of beauty tutorial content to feature on the new site and across social platforms.

Over the course of 6 months we have produced a range of large scale beauty tutorials from productions with celeb status make-up artists’, elevated blogger style looks, to intricate nail art tutorials. Each piece of content provided the consumer with a totally immersive brand experience.

Art direction

We worked with brand ambassadors and celeb make-up artists to help define and create not just the look and feel of the video, but even make-up look briefs... all the way down to the style of the models' eyebrows. Our involvement with each aspect of the visual aesthetic, collaboratively with make-up artists ensured we maintained a brand look and feel across all videos we produced.

The Beauty blogger

The internet is saturated with beauty tutorial content shot by vloggers and beauty experts at home. Catch identified the need to utilise a beauty vlogger’s influence and personality. Creating content that gives those vloggers a platform to be seen and heard even further than their current viewership.

Our creative direction for these pieces of content is always to create something that is grounded in reality, but with a production quality and execution that wouldn’t be able to achieve in a vlogger’s bedroom. From the lights through to final edit, the ‘at home’ content creator can be celebrated for being given the ‘brand’ treatment.

Creating visually slick and stunning vlogger tutorial content that shows the brand not competing with the vast sea of beauty vloggers and tutorials, but collaborating and celebrating with unique and inspiring talent.

The nail artist

We’re always considering new ways to tackle content for a market that is full of beauty tutorials. When it came to inspiring and educating women about the new range of ‘Last & Shine Nail Polish’, we kept it simple.

Working with a professional nail artist and a world famous hand model(!) we created striking nail art in our studio. Letting the nail art do the talking. Later turning the content into step-by-step short form videos and animated gifs - delivering content in multiple formats design for social sharing.

Each piece of content provided the consumer with a totally immersive brand experience

Behind the scenes

Since working with many of our Vloggers and influencers we’ve been pivotal in championing new talent, Zoe Newlove began working with us for COTY brands with a following of 9,000. We found her and felt her personality and tone of voice worked perfectly for the brand - a year on she now has over 30,000 followers across her platforms and blogs - we see big things for Zoe.

Another insider fact, our hand model used in the ‘Last & Shine Nail Polish’ videos has her hands insured for £5million! She shared her hand beauty secrets with us; including wearing white gloves on the beach and never doing the washing up!

Start a conversation

0207 494 3554
or
newbiz@catchdigital.com