17 May 2021

The React framework advantage

We’re big fans of React at Catch. But just what is React, and how do we use it?

React is a JavaScript library used in web development to build interactive elements on the web. The main advantage for end users is the fast interactivity they’re provided with, as there should be very little reload time when new data is presented on their screen. This, in turn, leads to a more positive user experience.

The React advantage for End Users

As you probably know, we’re Drupal experts. Whilst Drupal is an excellent CMS for general website usage, there comes a time when users want a bit more which is when we reach for React to build a ‘web app’ to sit on a page.

Think of Google Maps, for example. What a pain it would be if there was a noticeable page refresh (such as clicking on a link and waiting for the page to reload) each time you zoomed in or out or panned across the map. React helps eliminate this friction, allowing elements to quickly load on a page as the user interacts with them.

React makes it painless to create interactive UIs. Design simple views for each state in your application, and React will efficiently update and render just the right components when your data changes.

ReactJS.org

The React advantage for Developers

React is a JavaScript library that at a fundamental level is used to build many components each with their own independent ‘state’ that tells the component what to do. If you think of a button on a website as a component, the state might include the colour, the text (e.g. ‘Click Here’) and the URL (e.g. ‘https://www.catchdigital.com’). As you build out your React project with components, it allows you to avoid the time-intensive process of coding and testing over and over meaning you can build new features and scale your application.

Developers can reuse the button all over the web app and update the ‘state’ of each of these using ‘props’. The advantage to this is that every button on the site will look and behave in the same way. Of course, components will be much more complicated than just a button, and can do more than just take a user from one page to another.

Below are some helpful definitions to understand the terminology used when discussing React.

  • State - The current data that is within the component, any time this is updated and the state changes, a re-render will take place
  • Props - This is how information or data is passed from one component into another. For example if we reuse the button analogy where have colour, text and url managed in the state of the button, we could also have disabled as a state. If the button component is associated with a contact form, we could set the disabled state of the button to be true until all of the fields of the form are completed and then update the state of the button component using props

Developers are able to reuse tested code and know that it will stand up to stress.

The React advantage for our clients

We now know that React is a data driven tool, and allowing our clients to manage the content for a data driven API means we can treat Drupal as a headless CMS for the output of JSON in an API format. New content can be created in the same way new pages can be created. The same goes for content within each page, reducing what could be a time intensive process to update their site (or multiple sites from one data source).

Some examples of our use of React

From quickly adapting to what the user is looking for on the TV Guide on our Freeview web platform:

To helping students filter and book available accommodation in London via IQ Student Accommodation:

To helping global telecommunication company SES provide users with the ability to search for satellite footprint information using their “Our Coverage” tool within their existing Drupal solution:

Or providing the Internet Advertising Bureau (IAB) Members with a quick and easy way to view Adspend data in a graph that instantly updates as you change dates and add filters:

Catch is experienced in offering our clients effective solutions that take advantages of all the benefits of React.

If you're ready to start your journey and see how we can help you improve your connection with your audience through smart technology like React, don't hesitate to get in touch.

18 Sep 2014

Introducing the Rimmel website platform

Pairing cutting edge technology with stunning creative, creating a global platform for Rimmel that cements them as best-in-class

Overview

We’ve been working with Coty for a number of years, and are currently Rimmel London’s global digital agency. Our remit is wide and varied, and our very first project back in 2012/13 was to completely overhaul their online web presence. Here we talk about that project…

Objective

Rimmel products are available in over 20+ markets, spanning 15+ languages. We were tasked with designing and building the brand a digital platform which would cement Rimmel as ahead of the curve across their markets, creating an engaging and consistent brand experience along the way.

Approach

Our “mobile-first” ethos has allowed create a mobile friendly experience, with content prioritised appropriately. The new site has been built with mobile and tablet use firmly in mind. We’ve provided Rimmel with a cross-platform compatible experience, ensuring all users are presented with the same information as those who visit using a desktop browser.

To bring a feature-rich experience to the fans, we’ve integrated with a wealth of 3rd party systems including CheetahMail (for email marketing and data capture), BazaarVoice (for product reviews and ratings), Where2GetIt (retail outlet locator) and DailyMakeover - Virtual Makeover (try on products by uploading a photo or taking one with your webcam).

To enable the user to refine the vast product range that Rimmel offer we’ve integrated a technology called Isotope. Isotope makes browsing and filtering a far more impressive experience, and really gives the WOW factor, showing off the products to full effect.

Key features

 - Mobile responsive theme, with optimised content for mobile and tablet browsing

 - Try before you buy with Virtual Makeover 

 - Rimmel Buzz for the latest news, competitions and street style

 - Integration with 3rd-party APIs

 - Products reviews and commenting

 - Aggregation of Twitter/Facebook/Facebook social media platforms

The future

Pairing cutting edge technology with stunning creative, we’ve created a global platform for Rimmel that cements them as best-in-class.

We’ve created a platform using Drupal within which we can roll out additional market websites in their local language. An international team of content editors have full control over their individual market's website.

We continue to work with Rimmel on their global digital strategy.

Start a conversation

0207 494 3554
or
newbiz@catchdigital.com