01 Sep 2014

Just launched: Get The Look mobile app

We’re proud to unveil "Get the Look", our first mobile app for Rimmel on iOS and Android. Over the past few months, we’ve been working with Rimmel to build an app which gives users their own personalised make-up experience from make-up tips, tutorials, product info and social sharing, all at the touch of a button.

Our new ‘Get the Look’ app includes personalised looks for every occasion, with a bar code scanner, integrated mirror functionality & a whole lot more!

Here are just some of our favourite features:

  • User personalisation: Rimmel ID stores individual features such as face shape and skin tone, eye shape and eye colour, and hair colour.
  • Personalised tutorials give make-up tips on how to achieve looks, with recommended colours and products, depending on occasions and   personal features…
  • Integrated smart mirror function allows users to replicate step by step every look while watching the tutorials. 
  • Barcode scanner gives direct access to product related content in store, with tutorials and virtual product try on functionality (via Rimmel website).
  • Favourites function stores favourite products, tutorials and looks, which can be shared socially.
  • Easy updates: new tutorials will become available without the need to update the app. 

Our ‘Get the Look’ app for Rimmel for iOS & Android is available in the App Store and Google Play. Check it out now and check out an overview of the features in this video here

20 Aug 2014

Keep Calm...and share your selfie

To support the launch of Rimmel’s new Keep Calm Lip Balm, we couldn’t think of a better way to promote the collection than to capitalise on the hugely popular Keep Calm and Carry On mottos.

Housed on Facebook, we’ve created a playful photo booth, which allows fans to select one of five fun posters, and personalise them with a photo. Users can then share their poster with friends or to their Facebook wall.

Keep calm, and visit Rimmel London’s Facebook page to join the photo booth fun! 

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