BBC Good Food

12 month recipe for success

Visit BBC Good Food

Partnering with BBCGoodFood.com, UK's most popular recipe website, to support editorial, design and technology teams on a range of brands and workstreams

Overview

We've worked with BBC Worldwide's editorial, design and technology teams since 2013 on a range of brands and workstreams.

BBCGoodFood.com is the UK’s most popular recipe website with 8m unique users and 40.9 million page views per month. It has 7,000 triple tested recipes with 70 - 100 new additions every month.

BBC GoodFood

We've worked closely with their internal GoodFood editorial, technical and design teams on a wide range of workstreams from BAU to UX. This includes the integration of exciting new cutting-edge functionality to ensure that BBC GoodFood remains the destination of choice for the aspiring chef at home.

Approach

We were responsible for a 12 month roadmap focussed on user journey optimisation, both improving the end-user experience, and the editor experience. Working both on-site at BBC’s HQ, this is one of our most strategic projects, providing both the strategic insight, creative and development resource.

    GoodFood is constantly evolving, head on over today and feed the inner chef in you!

    50%+

    reduction in time-to-publish content

    500%+

    increase of social shares of recipes

    1 week

    Within 1 week of launching the responsive site with Drupal, mobile traffic overtook desktop traffic