ZSL London Zoo has been awarded the Best Travel and Leisure website 2015 in the Group Leisure Awards. Designed and developed by Catch in 2014, this is the second award that the site has won following on from our success in the 2014 Blue Drop Awards where it was awarded Best Mobile Experience.
Readers of Group Leisure voted for their favourite companies, attractions, destinations and individuals ahead of the 19th annual Group Leisure Awards ceremony on October 21st at the Hilton Birmingham Metropole.
Speaking about the achievement, Head of Digital Services at the Zoological Society of London (ZSL) Daniel Sprawson said: “We’re absolutely delighted to have won best website in the Best Travel & Leisure Website category. The ZSL website caters for a wide audience and we strive to ensure that we constantly provide diverse, educational and engaging content for our zoo visitors that also promotes our worldwide conservation work.”
“We’re absolutely delighted to have won best website in the Best Travel & Leisure Website category. The ZSL website caters for a wide audience and we strive to ensure that we constantly provide diverse, educational and engaging content for our zoo visitors that also promotes our worldwide conservation work.”
DAN SPRAWSON, HEAD OF DIGITAL SERVICES, ZOOLOGICAL SOCIETY OF LONDON
This award category recognises the important role played by the internet in helping group travel organisers do their job. The website can come from any tour operator, transport supplier, attraction, tourist board, etc, and must stand out because of the useful information supplied, its user-friendly features, great design and more.
Check out the winning site at www.zsl.org
Related news and work
Introducing the Rimmel website platform
Our remit is wide and varied with Rimmel London, and our very first project back in 2012/13 was to completely overhaul their online web presence. Here we talk about that project…
A global conservation platform
Leveraging digital to promote and achieve the worldwide conservation of animals and their habitats
It’s Halloween [*insert all manner of ghoulish GIFs and eerie sound effects*]. And, courtesy of Founding Partner/MD Jonathan, we’ve been challenged to a classic pumpkin carving competition! But as is the nature of a digital agency, some spectacular creations have materialised… (some a little less so). But one pumpkin in particular, by UX Designer Euan Mackie, has been stealing a significant proportion of the limelight...
We’ll let Euan give you the gory details:
After receiving our to-be-carved pumpkins, I had a little google for inspiration. While browsing lots of artistic designs, I knew I wanted to do something slightly different, so I challenged myself to see how I could add some tech.
A few weeks ago I brought a Photon - a development board from a company called Particle. It’s a little computer designed for making and creating objects connected to the internet.
The term Internet of Things (IoT) represents a world of interconnected devices and smarter living, where, for example, light bulbs can react to you putting your key in the door. The IoT movement has been growing in popularity, with products such as Amazon dash, Google’s Nest thermostat and Philips hue light bulbs entering the mainstream.
The usual approach for prototyping these projects involves a product called Arduino. We love it because of its open source background and the variety of components you can plug into it (more about that here). But I wanted to use the Photon as it simplifies this whole process. It’s just one match box sized board and that is all you need to get started.
I wanted this to be a rapid project, I knew the pumpkin carving would take time and I only had a few spare hours. So, I set myself a time limit: A working IoT pumpkin within 2 hours - something fun AND worthwhile. Because why do a prototype if it doesn't bring delight to those using it!
The photon board comes in a nicely designed little box with enough extra components to make your first project. The board came into it’s own with the setup. Usually with Arduino there’s a lot to set up and learn, It can be a tough onboarding experience for those brand new to hobby electronics. (There are lots of helpful tutorials, though!)
The Photon board is totally different; just power it up though USB, open the app on your phone and you’re already away. A quick entry of your WiFi settings and it’s set up ready for your first project. Using the supplied LED, you can use your phone to make the circuit and light up the LED. I had success within 5mins of opening the packaging. The App shows how and why this happens, really great for those starting to learn the fundamentals behind development.
After few more tutorials under my belt, I started thinking about using twitter and Instagram hashtags to turn the pumpkin lights on. A fairly simple approach, however, I knew it would easily showcase the power of IoT without being over complicated.
I’m a big fan of If this then that ( IFTTT ). It’s an online service using logic if THIS happens then make THAT happen. I knew IFTTT would be a simple and quick way of searching Twitter and Instagram for a particular hashtag, the ‘THIS’. I started looking into what ‘THAT’ I could use for my Photon board. I saw some options, however, they were mostly slightly more technical than I had the time and skills for. I’d have loved to use a node.js app or MQTT, however that was a little out of my reach. So I just used the pre built ‘THAT’.
Getting IFTTT to talk to the Photon this way is very simple, it’s mostly handled by magic*. All I needed to do was make sure everything was named correctly and I’d copied and pasted the correct bits of code. I told the Photon to power up a chosen section of the board when a tweet arrives.
The photon comes with a breadboard, this is basically a quick and easy way to connect electronics together without the need to solder anything together. I added few LED’s to the selected section with resistors, taken from their tutorial, and I was ready to test it all out.
*Yes I know it’s not actual magic.. It’s a mix of hosted code repo’s and online developer environments…
How it all turned out
After a bit of trial and error, I managed to get it working. Result! Every tweet or Instagram with #CatchHalloween made the LED’s light up. In less than two hours, I’d gone from a novice with the board, to a real working prototype. Not too bad.
One of the downsides to IFTTT is how long it takes to search and return tweets. Sometimes up to every 15mins. This isn’t ideal when people are sending tweets and expecting an instant light up. From my earlier discovery, I know it’s possible in few different ways, the most logical being node.js. The light strength isn’t ideal in a very bright studio, but It’s noticeable (we know if you’ve tweeted!).
If you’ve got any questions, thoughts or advice on a project like this then get in touch!