After being announced as Thomas Cook Airlines social media agency of record in December 2015, we were tasked with creating an innovative and exciting campaign to capture the attention of UK holidaymakers and help Thomas Cook Airlines show how they put the fun back into flying.
With a focus on Facebook and YouTube, the campaign needed to be able to cut through the noise and inspire users to pick Thomas Cook Airlines for their next flight. It was from these objectives that #TCAFantasyFlight was born.
With 2016 slated as being the breakout year for Virtual Reality, what better way than to use new 360 degree technology to create a disruptive and engaging campaign that allows holidaymakers to see inside the newly refurbed A330 planes for themselves.
Fantasy Flight at its core is a series of three 360 degree YouTube videos, recorded by combining the feeds of three GoPro cameras mounted in a custom 3D printed rig. Recording in this way allows the user to be in control of what they see while watching the videos, by dragging around with a finger, or by moving the device around when using the YouTube mobile app.
For an incredibly immersive experience, users are encouraged to try the videos using Google Cardboard.
Joined by some familiar famous faces and characters, connected to three of the airline's newest destinations, viewers are invited to find clues within each film and submit their answers to a microsite where they have a chance to win a £3,000 holiday to Los Angeles or one of five 360 degree Ricoh Theta cameras.
We shot a range of supporting content for use across social on location in Manchester Airport in January 2016. The cast and crew numbers well over 50 people, see if you can spot the clues for your chance to win!
- Innovative 360 degree video on YouTube
- Full social campaign across Facebook, Twitter and Instagram
- Paid media strategy and management