11 Nov 2020

Helping UK SMEs unlock the value of digital advertising

Today in collaboration with our client IAB UK, we've launched a tool to help UK SMEs unlock the value of digital advertising for their brand, products and services in order to drive more sales, raise awareness of their company and help them succeed.

In June 2020 IAB UK published a research piece "Powering Up". Drawing on evidence from nearly 1,200 UK SMEs, "Powering Up" explores how small businesses are using digital advertising, where they feel it excels and where more support is needed from the digital industry to help the market’s recovery in the wake of COVID-19.

Powering Up: Helping UK SMEs unlock the value of digital advertising

The tool was born out of one of the core pieces of feedback the research found being that SMEs need a tailored, interactive experience to help them discover why digital advertising is effective for reaching their customers and building brands.

The tool has two primary objectives:

  • Encourage SMEs who currently don’t invest in digital advertising to take their first steps
  • Empower SMEs who already spend on digital advertising to discover new channels and to use it more effectively

We continue to work with IAB UK on a rich roadmap of feature improvements for their website. 

To find out more about the SME Tool, visit www.iabuk.com/poweringup/tool

03 Nov 2020

Delivering success during lockdown

A fast paced, lean team delivering using agile principles with a new low-code platform enabled us to deliver a fully content managed web platform, alongside a complete rebrand, in just 23 working days to launch F10 in the Spanish market.

To make it even more special, our client/agency partnership started during lockdown, the project was envisaged during lockdown, and the project went live during lockdown. Success delivered 100% remotely.

F10 is a global innovation ecosystem. Their mission is to unite tech startups with big business to shape the future of banking and insurance.

Read our case study on how we delivered fast-paced success remotely.