We're excited to announce we've appointed Polly Lygoe as Strategy Director. Joining our Senior Management Team, Polly will head up the Strategy & Creative department, tasked with helping define and grow our own strategic offering and deploying our skills in order to shape our clients' strategy.
Having spent much of her career in independent digital agencies; building and nurturing growing teams; and working as a strategic partner to clients, Polly is well-placed to support us in our own ambitious plans. Her focus on brand and customer experience, in particular, makes her a good match for our direction and growth plans.
"Polly's proven track record of helping lead digital strategies through a combination of planning and strategy techniques, as well as business, market and consumer insight will really benefit Catch in growing our strategic capabilities for our clients."
Jonathan Smith, Managing Director
"I consider this a bit of a return to my spiritual home. I'm thrilled to be joining a brilliant group of people at such a strong independent digital agency. I'm keen to capitalise on the strong creative & strategy grounding to help excel the agency and broaden our remit to ensure that our work is purposeful and drives impact"
Polly Lygoe, Strategy Director
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We’re super “Stoked” to have worked on Red Bull Project Pro, a messenger bot experience that lets you get expert training tips from professional athletes, featuring 2019 Cricket World Cup champ Ben Stokes.
Project Pro offers you a month of exclusive content from six pro athletes on everything from nutrition to mental preparation to strength and conditioning, plus exclusive videos providing a never-seen-before look into their lives as they train each day at the highest level.
The athletes you can learn from are:
- Ben Stokes (Cricket)
- Jack Nowell (Rugby)
- Lucy Charles (Triathlon)
- Maddie Hinch (Hockey)
- Billy Morgan (Snowboarding)
- Shauna Coxsey (Climbing)
We worked with Red Bull to create 6 stories for each athlete, brought to life via some clever AI chatbot technology to get you inspired to take your training to the next level.
Edit: the Red Bull Project Pro messenger bot activation ran for 3 months July - Sept 2019, for more information visit www.redbull.com/gb-en/projects/project-pro
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