Cineworld

Never miss a movie again

Building and launching Cineworld's first ever dedicated movie planner app, ensuring you never miss a movie again

Overview

Ahead of what is set to be a year of unmissable film, Cineworld, the UK’s leading cinema chain, launched its first-ever Calendar Film Planner designed and built by Catch. Cinema-goers can download the unmissable films straight into their personal calendar, ensuring they never miss a film at the cinema again.

Approach

Working with Cineworld we designed and built this campaign from the ground up to let people know when movies are released at the cinema – and it serves as a reminder to let them know there is no better way than to watch a movie than on the big screen at Cineworld. And with such a stellar line-up of movies in place, it’s a must-have tool.

Furthermore, it can be used on any smartphone, desktop and tablet device across Apple, Android and Windows – and users can synchronise the calendar to their individual iCal, Gmail, Yahoo or Outlook account calendars. Sign-up is completed in four simple steps, with users either subscribing to the calendar via a feed on the Cineworld website or through the Cineworld Facebook page. 

"With such an unmissable line up of movies, there’s never been a more suitable time for the launch of this new planner"

Jonathan Smith, Managing Director, Catch

And to ensure cinema-goers are only reminded about the movies they want to see, users are given the option to select as many or as few movies genres as they like. There are up to 12 genres which can be selected; Action, Family, Comedy, Sci-Fi, Thriller, Horror, Drama, Art-house, Musical, Bollywood, Documentary and Event Cinema. There is also the option to de-select certain movies from ticked genres, should an individual only want to be reminded about certain titles.

When a movie is released at a Cineworld cinema, users will either receive a calendar alert or push-notification (dependent on their settings) to let them know about the release along with the option to book tickets at cineworld.com.