Did you unwrap a brand new Apple TV this holiday season? Need a superb app to install? Good news - it’s with great pleasure we announce the arrival of our first app for the new 4th Gen Apple TV + tvOS: ZSL TV! It’s a brilliant way to get all of the best new video content direct from Zoological Society London, direct from inside the fantastic London Zoo and Whipsnade Zoo, as well as their global conservation projects.
ZSL TV includes 6 featured collections; Zoo Babies, Meet the Animals, Fun Animal Facts, Curious Creatures, Conservation & Science and Behind the Scenes. Already available are the cream of the ZSL content archives with new exclusive content coming soon, now’s a great time to grab the app and install it!
ZSL TV is available now on the Apple TV app store, just head to there on your shiny new Apple TV and search for ZSL and you’ll find it ready to download and bring great animal based videos direct to your living room.
ZSL TV was designed and developed by the team at Catch, with great content provided by the super talented videographers at ZSL. Founded in 1826, the Zoological Society of London is an international scientific, conservation and educational charity whose mission is to promote and achieve the worldwide conservation of animals and their habitats.
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Partnering with All Nippon Airways to create higher level of brand penetration in the UK, France and Germany and educate consumers on the culture and beauty of Japan, whilst strengthening its connection to ANA
All Nippon Airways required an agency to support with social media strategy for its EMEA markets. The campaign brief was to develop an activation that would create a higher level of brand penetration in the UK, France and Germany.
The core objectives were:
- Improve brand awareness in the UK, France and Germany
- Increase ANA’s email database by the organisation’s established growth target
- Grow the brand’s Facebook following in the UK, France and Germany by +10%
To meet ANA’s objectives, Catch launched #TakeMeToJapan; a campaign designed to capture the imagination of both new and existing fans.
The activation centred around a data capture Facebook app, which housed a prize draw for two flights to Japan with accommodation. To enter, users were asked to curate their dream experience through a series of image options. This was designed to educate consumers on the culture and beauty of Japan, whilst strengthening its connection to ANA.
Once the entry was completed, each user received an ANA branded mood board. The shareability of this strong, branded visual piece encouraged additional organic sharing via the entrants networks.
The prize draw mechanic was supported by a promotional strategy that aimed to increase both brand awareness and follower acquisition. This included:
- Social content calendar for UK, France and Germany
- Facebook advertising strategy
- Partnership with the Prince Park Tower Hotel, Tokyo
- Trigger email campaign
Due to its success, the campaign is now being localised for additional EMEA markets. Key performance metrics include:
+45.85%data capture targe
+15.5%Facebook audience for UK, Germany and France
500,000+total reach over 4 weeks
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